Small businesses have been hit hard lately, but many small business owners have decided to embrace the saying, “If you can’t beat them, join them.” These brick and mortar businesses are going online to generate new streams of income.
If you’ve started building your own ecommerce business, you’ve surely heard of Shopify. It is one of the largest merchant platforms serving entrepreneurs and business owners based in the United States, with over one million current users. While other platforms exist, many people new to ecommerce prefer Shopify for its simplicity.
With Shopify, even newbies can get their store up and running quickly. But don’t be fooled by this simplicity. Shopify helps users build professional, eye-catching websites and a user-friendly online shopping experience. Its ease of use does not compromise the quality of the final result. For this reason, many people with experience in eCommerce also use Shopify to build attractive and functional online stores.
Here are my top marketing tips for Shopify success for new and experienced business owners:
1. Use your personal online accounts to advertise
This tip may seem too simple. However, many people don’t realize the power of their network online. Here’s how it works: Your accounts provide visibility as friends who âlikeâ and âshareâ your posts, elevating your brand beyond your own circle of friends.
Because every social media channel is a little different, you’ll need a strategy to maximize the impact of your digital marketing efforts. However, some things are universal. It is important to create smart and memorable hashtags and to post photos and videos. For Facebook, you can send “invitations” for special sales or “go live” for product demonstrations. The possibilities are endless, but remember that the main goal is to redirect traffic to your sales site.
2. Look for a partnership
It’s true, numbers are strength. A partner who has an uncompetitive, like-minded brand can be a great asset, especially if that partner is also selling online. If so, your products are now on two websites, reaching a larger audience.
An example of a creative partnership would be one person selling skin care products and the other selling hair care items. Now you work as a team and share products with each clientele. For example, you can add a sample of your shampoo to a skin care package in the hopes of getting a sale in the future. The possibilities are great for offering coupons, other discounts, freebies, âgo liveâ demos, and more.
3. Have a cart abandonment strategy
According to Debutify, 60% to 80% of online shopping carts are abandoned before they reach the checkout. If you don’t have a strategy to avoid this loss of interest, you need it to redirect shoppers to items they once considered “cart worthy.”
Almost half of all abandoned cart reminder emails are opened, and a third of them help redirect customers to your website. These results justify the use of a reminder email to remove these items from the basket and return them to the hands of customers. But don’t think that just any old email will do. Be creative. Write a catchy subject line that grabs the customer’s attention. Consider making it personal and address them by name. Add promo codes and other discounts. Most importantly, be sure to add a sell button or link that takes them to your site to complete the purchase.
4. Discover the influence markets
Influencers are very popular products these days. They might not be super-famous, but they are famous on the internet, and in the digital age, that’s more than enough to attract loyal customers to your site.
Of course, you want to look for an influencer who matches your brand. You might be thinking that you have no idea how to find someone interested in supporting your business. This is where influence markets come in.
Of course, you can try contacting someone directly through their social media, but you’ll likely get lost in the reshuffle. Influencers sign up or pay to be there, letting you know they’re open to checking out the products you’re selling. Grapevine and Famebit are two of the most popular markets today.
5. Invest in public relations and advertising
There is a lot to be said about paying a little to earn a lot. Hiring a PR company can help you skyrocket your sales by helping you focus and create a plan. Their network of media influencers is a powerful tool to generate more sales.
Buying Google ads and social media ads is also a popular strategy for showcasing your business. Often the first thing people do when they need something is Google it up. With good SEO, your site can be at the top of the search list.
Another way to get to the top of this list is to buy text ads that show up in search results or use purchase ads that show a product photo and price. These purchase ads are usually shown with other similar products and will link to your site if a potential customer “clicks” for a better presentation.
If you are planning to pivot your business to an ecommerce format, choosing a website platform will be one of the first things you do. Shopify offers a plethora of themes and add-ons to help you build a professional and user-friendly website. Then let the tips above guide you through the process.