Ecommerce Marketing: The Definitive Guide


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The Search Engine Journal’s ebook, Ecommerce Marketing: The Definitive Guide, covers what you need to know about e-commerce marketing today.

Want your online store to win big this year? We have the tools for you.

This comprehensive guide will teach retailers and marketers how to create a search-friendly e-commerce website that attracts traffic and sales.

Read Ecommerce Marketing: The Definitive Guide to Learn:

  • The essential functionalities that your e-commerce site must have. Discover the key elements that will help you create a great shopping experience for your customers.
  • How To Do Keyword Research In Ecommerce. Get to know the keywords that your potential customers use to find the products you are selling.
  • Technical and on-page SEO tactics for ecommerce. Find out how to keep your ecommerce site well optimized for search.
  • Advanced PPC Strategies for Ecommerce. What are the paid search opportunities that you can exploit to stay ahead of the competition.
  • And more!


What is e-commerce marketing?

Ecommerce marketing refers to a range of tactics aimed at promoting your online store through various marketing channels, attracting potential customers to your ecommerce website, and converting that traffic into online sales.

Why is e-commerce marketing important?

Ecommerce marketing is important for online stores to effectively attract and convert visitors into paying customers.


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