e4m eTechmanch: Experts to Share Data-Driven Ecommerce Marketing Knowledge on Day 2


The eagerly awaited 5th edition of the e-TechManch 2021, Digital Virtual Conference will be held on June 24 and 25. The platform will bring together advertising, marketing and media fraternity to discuss all things digital.

The conference will bring together the best digital marketing leaders and leading affiliate marketing companies from around the world under one roof. This conference is one of the largest meeting places for the world’s top digital and affiliate marketers and entrepreneurs. Industry leaders have come to share their secrets. This conference will present new perspectives, data-driven insights and innovative ideas on performance and e-commerce marketing and also briefly discuss Affiliate Marketing in the digital age.

Day 2, June 25, of the conference will include an opening session on the topic “Marketing Redefined” by Hemant Malik, Division General Manager – Food Business, ITC, at 4:00 p.m.

The session will be followed by a fireside chat with Hemant Malik and Nawal Ahuja – Co-Founder and Director, exchange4media.

Post this, a session on ‘Monetize news and win the localization challenge for Brands‘will be led by Boby Paul, Managing Director of Marketing, Manorama Online, in conversation with Neeta Nair – Associate Editor, IMPACT at 4:30 p.m.

A round table will follow with Ravi Santhanam – CMO, HDFC Bank; Anurita Chopra Regional Marketing Manager, Oral Health, GSK Consumer Healthcare; Anuja Mishra -Vice-President and Head of Marketing- Godrej Consumer; Vivek Srivatsa, Head of Marketing, Passenger Vehicle Business Unit, Tata Motors; Alakshit Tripathi – Industry Manager – Consumer Packaged Goods, InMobi; Karan Ravindra Jaitapkar – Digital Manager, ABP Network; Shekhar Banerjee – Chief Client Officer & Office Head (West) Wavemaker (Session Chair) at 4:50 pm on “The New Era of Personalized Marketing: Data, Analytics & Customer Insights”.

At 5.30 p.m., Richa Arora, Managing Partner & CEO – ESG Stewardship Services, ECube Investment Advisors, will address the subject ‘New Frontiers: How In-Hosing is Changing Digital Marketing.

She will detail the growing trend in housing and the reasons are many. The most important being: greater transparency, access to first party data, agility, cost reduction and most importantly brand ownership. With early adopters proving that in-housing is beneficial for both ROI and creativity, it has now become a trend across brands.

Anagha Bhojane – Head of Media and Digital, Marico; Kinjal J Shah – Head of Digital Business and Marketing, Kotak Mutual Fund; Sameer Nanjangud – Managing Director – Digital & CRM, Å KODA AUTO India; Vishal Chinchankar – CEO, Madison Digital and Madison Ultra; Vanita Uppal Rathore – Sales Manager – West, Truecaller (Session Chair) will address the subject ‘Decryption of pre and post Covid marketing strategies‘during the next round table which will start at 5:50 p.m.

The next speaker for the session will be Anand Bhadkamkar, CEO of Dentsu Aegis Network. who will tackle the subject, ‘Changing the marketing mix in accelerated digital adoption, ‘at 6.15 p.m.

The final session will be moderated by Jon Cook – Global CEO, VMLY & R, who will speak on “Reintroducing Brands in 2021” at 6.30pm.

Don’t forget to tune in to these industry experts.

Click here to register.

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