Behind the success of every small business lies a carefully thought-out e-commerce marketing plan. But most of today’s small businesses are often established with short-term marketing goals, most of them thrive on spontaneity and try to do everything themselves instead of hiring an advertising agency. Facebook like Contevo.
The âwith the flowâ setup of most small business owners may be because some of them don’t have the budget to create an in-house marketing team or just want to get started with promotion. by themselves. online even without sufficient knowledge of digital marketing.
In ecommerce marketing, simply expanding your efforts to reap the rewards over time simply won’t be enough. If you want to increase your business conversion as early as 1 week, here are the 4 most important ecommerce marketing tactics you should practice consistently. Check it out!
Learn to use marketing automation tools
There is an ongoing debate as to whether marketing automation tools save time and money, especially among small business owners. The answer is yes, it does.
If you are new to marketing automation tools, these are free and / or paid software or applications that are not limited to automating the following digital marketing channels:
– Data analysis (Google Analytics, Matomo)
– Social media management (Hootsuite, Buffer)
– Social listening (AgoraPulse, TweetDeck)
– SEO ranking (SEM Rush, Google Keyword Planner)
– Email marketing (Mailchimp, Sendinblue)
– Image + video editing (Canva, Adobe)
– Website optimization (Yoast SEO, Moz)
Contrary to popular belief that most marketing automation tools are unprofitable, this is actually the most ideal expense for business owners who want to budget and maintain their communications strategy. electronic without having to hire an agency or create internal marketing. team.
Besides 86% of marketers who say that marketing automation tools make their life easier, they increase the conversion rate up to 77% and most of them are more than happy with the ROIs over the course of their life. the first year. This is what you can call a great investment.
Perform A / B testing before launching anything
A / B testing or split testing is one of the things some ecommerce owners often tend to overlook when fixing conversion-driven marketing funnels.
What’s important to knowing what works and what doesn’t before launching the final landing page or converting link is that it allows you to determine the weak spots in your website (that is – which part of the consumer journey are your potential customers leaving). It allows eCommerce business owners to save big bucks, increase ROI, and lower your website bounce rate, making your website rank higher on Google’s SERP (search engine results page).
Testing can be done in 4 different ways: A / B testing, multivariate testing, split URL testing, and multi-page testing.
A / B tests – Create two different versions of a page, compare the results and determine which page is the most effective
Multivariate tests – Create multiple variations of different elements on multiple pages and find out which people click the most.
Split URL Test – Create multiple versions of a page hosted on different URLs
Multi-page funnel test – Similar to A / B testing, but instead of making changes on a single page, changes will apply across multiple pages
Improve your content marketing strategy
Without quality content, it will be more difficult to get leads. Content marketing, if not most, is one of the most essential things to work on, especially if you want customers to notice what you are offering and the two keys to a good content marketing strategy are: really know your target audience and perform keyword research.
First, you need to know where your audience is, what they’re doing, and who they’re listening to. By that, we mean the important brands and personalities they interact with and trust. Knowing how to best communicate with your audience and keeping up with their changing interests is more beneficial, as this greatly helps your customers and prospects get their questions answered.
Another thing to never ignore no matter what is going on is keyword research because it determines the types of content you are going to consider when building your content schedule. You need to start by thinking of a keyword that best describes what you are selling. There are several free keyword research tools that you can use like Google Keyword Planner or Ahrefs. Once you’ve gathered several keywords from high to medium search, learn how to incorporate those keywords into your content (blogs, social media posts) and website (for SEO rankings).
Check how your online and / or offline marketing initiatives are
Finally, while the three tips given above may not necessarily be the type of solution you need, it’s also important to assess how well your other marketing initiatives are performing. There may be certain bottlenecks in certain processes, so it is important to identify them early on in order to avoid challenges building up in the future. These may not be limited to:
– Word of mouth or SEO marketing
– Consumer reviews / testimonials
– Contests / promotions
– Affiliate marketing
– Branding and rebranding
– Reseller programs
– Discounts / coupons
– Customer service
âWhether it’s giving away too many promotions, not creating clear guidelines for your reseller’s program, or poor customer service, these are important things that can make or break your business.