Domino’s celebrates its stores and customers in latest campaign, Marketing & Advertising News, ET BrandEquity

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Representative image (iStock)

The pizza chain Domino’s Pizza launched a campaign on the occasion of the opening of its 1500th store. Launched on all digital platforms, the campaign consists of a video film, a bunch of posts and a contest for 1,500 free pizzas.

The video film tells how Domino’s restaurants are not just restaurants, but each serves as a special place for people across the country. The video gives examples of how it is a birthday party spot for someone from Kanpur, a perfect gossip spot for a group of friends from Bhopal, a family’s kitchen in Shillong when their cook is on leave, and more.

The commercial is a reminder that while the quick-service retailer means different things to different customers across its 1,500 stores, it all comes down to its brand slogan – “Dil, dosti, aur Domino’s”.

The last Domino’s restaurant was opened in the nation’s capital, making it one of the brand’s key markets. The brand opened 200 stores in 2021 and is now present in 322 cities.

Watch the video here:

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