dezerv raises investment risk awareness with new campaign, Marketing & Advertising News, ET BrandEquity

dezerv’s first campaign ‘you dezerv better’

Invitation-only expert investment platform dezerv has launched its first #youdezervbetter campaign, focused on raising awareness of the risks of investing based on hearsay. As part of the campaign, two video films were released.

The first film features a mother-son duo who are super cricket fans. The son invests in mutual funds based on the recommendations of his favorite cricketer and his own research on the Internet. When his mother falls ill, he is unable to make the investment profitable. He then has to sell a kidney for his mother’s operation and learns that ‘sahi hai mutual funds‘ but with sound advice.

The second film is about an extremely cautious man who wants to buy his own house to fulfill his father’s dying wish. He invests in cryptocurrency on the advice of a colleague. The cryptocurrency crashes and he loses all his savings and has to work on a construction site.

Both films have comedic narration with unexpected endings. They emphasize the importance of consulting an expert before making investment decisions.

Sandeep Jethwani, co-founder of dezerv, said: “In India, there is a belief that wealth management is only for the rich or the HNI. Indeed, most working professionals do not have access to differentiated asset solutions. Through our #youdezervbetter campaign, we want them to know that with our expertise, we can help them make informed investment decisions.”

The 360 ​​degree campaign highlights the need to secure long-term life goals with mundane examples…


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