Daraz announces the Catalyst Act as its first-ever e-commerce marketing


TCA is a full-service e-commerce marketing agency that prides itself on being performance driven and data insightful with a team of proven experts who craft breakthrough digital strategies and deliver lasting results.

As a reward for his exceptional service, Daraz has entered into an exclusive partnership with The Catalyst Act (TCA). Customers of the marketing agency will now be offered preferential access to the marketing assets of the Daraz platform at preferential rates; as well as access to information and best practices to increase brands’ online footprint.

TCA is a full-service marketing agency that prides itself on being performance-driven and data-savvy with a team of proven experts who craft breakthrough digital strategies and deliver lasting results.

Ammar Hassan (CMO – Daraz) said: “Daraz sees TCA as a strategic partner to expand the understanding of e-commerce in the advertising fraternity and brands”.

Daraz’s mission to make business easy anywhere in the age of the digital economy ties in with TCA’s mission to deliver sustainable solutions that drive digital transformations and accelerate growth.

Ammar added that “through this partnership with TCA, onboard brands will be able to target tailored Daraz audiences across product categories through multiple channels. “

TCA has three key levers that give it an advantage over other market players:

  1. 1. End-to-end e-commerce expertise

TCA has an exceptional track record in delivering the best return on investment (ROI). It offers an end-to-end e-commerce solution to customers, ranging from strategic planning and goal setting to optimization through real-time performance management. It boosts your brand presence with hard-hitting stories through onsite and offsite marketing materials.

  1. Leverage Daraz’s user base to improve brands’ customer journeys and increase lifelong value

TCA’s unique ability to tap into Daraz’s user base enables granular audience segmentation based on user actions and intentions. She takes actions throughout the customer journey to improve new customer acquisition and maximize their lifecycle value. Brands can now gain a deep understanding of their overall user behavior and stay abreast of the latest trends.

  1. Establish benchmarks through innovative use of exclusive Daraz assets

From a targeted reach via CRM channels to optimized store content, TCA’s agility to test and iterate on innovative solutions will allow its client to obtain extraordinary results.

“We are delighted to be in partnership with Daraz. Our vision is to be the premier ecommerce partner providing 360 degree marketing services to businesses across the region, ”said Saman Javed, CEO of TCA.

“We are committed to being an integral part of our clients’ success; achieve their strategic goals while creating sustainable business value through the delivery and management of their e-commerce operations, ”she added.


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