SurveyMonkey acquires TechValidate, content automation company
Aug 5, 2015
Online DIY survey specialist SurveyMonkey shelled out an undisclosed sum for the web-based software platform TechValidate, which specializes in collecting customer experience data and converting it into content for multi-channel marketing and sales.
Founded in 2007 by Steve Norall and Brad O’Neill, TechValidate provides a customer research and analysis platform for users to generate case studies, ROI analysis, customer testimonials and reviews. In addition, the company has assembled a search audience of millions of skilled business and IT professionals, who can be targeted to take surveys by job title, industry, country and organization type.
SurveyMonkey says the purchase complements its core platform creation, collection, and analytics services, allowing businesses to post marketing content based on their survey results. As part of the deal, SurveyMonkey plans to maintain TechValidate’s current headquarters in Emeryville, California, along with its management team, 50 employees, and current product offerings.
Recently appointed SurveyMonkey CEO Bill Veghte comments, “TechValidate’s automated content generation platform now helps every customer get the most out of their survey results. They took data analytics a step further and moved on to easily and effortlessly producing verified marketing content ”.
All 2006-21 articles written and edited by Mel Crowther and / or Nick Thomas, unless otherwise noted.