Crompton Calls for Energy Savings with Energion Fan Campaign, Marketing & Advertising News, AND BrandEquity


Crompton has unveiled its latest multimedia campaign for its Energion ceiling fans. Entitled “Savings Karo Without Compromise” in a striking and original film, the campaign is conceptualized by BBDO and draws attention to Crompton’s approach to sustainability and energy efficiency.

The campaign shows a candid conversation that turns into humorous jokes between a young couple, Akash and Anjali. He speaks with pride and presents the world’s best original energy saving fan – the old fashioned “hand fan” with feathers. Watching in absolute disbelief, Anjali wonders about the fan breeze Akash tells her that a bit of compromise is needed if she wants both full speed and energy savings while casually fanning herself. . However, Anjali interrupts him by saying that with Crompton’s new Energion ceiling fans it’s different. By telling Alexa to turn on the fan, the feathers are blown away by the hand-held fan, highlighting Crompton’s energy.

Pragya Bijalwan, Marketing Director at Crompton, said: “Our goal is to deliver innovative and sustainable solutions to our consumers. We are constantly on the lookout for opportunities to innovate and offer energy efficient appliances, thereby reducing the energy consumption of our consumers. With this film, we hope to communicate Crompton’s significant innovations that can solve much-needed but unspoken problems in our daily lives in the most engaging and informative way. “

In the 35-second commercials, viewers see Roshan and Advani being cast as a personification of the Myntra brand …


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