Codere Online launched its first marketing campaign in the city of Buenos Aires after obtaining a license to offer its services in the Argentine capital.
The group has developed its “The next big move is yours” campaign to promote its online gaming, sports betting and online casino services.
Developed by the Italia agency, the campaign will broadcast six spots related to its offer via television and social networks. The campaign begins this month and will continue throughout the year.
Codere said the ads recreate different everyday life situations, such as at a bus stop, where gamers share the excitement of playing games.
Alberto Telias, Marketing Director of Codere Online, said: “With the launch of this campaign, we continue to strengthen the Codere brand in the region and develop content, experiences and products that, together with the main football teams, bring us closer to the local customer.
Codere Online began operating in the city of Buenos Aires in December 2021 after obtaining an initial five-year license granted by the Lotería de la Ciudad de Buenos Aires (LOTBA), the gaming regulator for the city of Buenos Aires. Codere Online is also operational in the Latin American markets of Mexico, Colombia and Panama.
The company has signed a series of strategic alliances with major football teams in the region, including sponsorship of Real Madrid CF for Latin America and sponsorship of Club Atlético River Plate in Argentina.
Argentina is allowing state-by-state legalization of gambling, with the city of Buenos Aires allowing operators to get started late last year.
Codere Online was previously a subsidiary of Codere but was spun off in 2021.