ChakaaChak Offers “Cleaning Ease” in New Campaign, Marketing & Advertising News, ET BrandEquity

This is an image taken from one of the commercials.

The Pittie Group’s cleaning brand, ChakaaChak, has developed a new campaign featuring three films that demonstrate the ease of cleaning. The advertising films were created and conceptualized by Infectious Advertising.

In the first commercial, a person can be seen continuously delivering successful sweeping shots while batting for cricket in his backyard. When his sister-in-law asks him about the secret of these pictures, he says: “Sab jhaadoo ka kamaal hai? » Like his expressions and say on ‘Jhaadoo’ highlights the confusion, just like that of the rest of the members. Then her stepfather comes into the picture and asks her to use ChakaaChak’s dust mop which is the best.

In the second commercial, the setting is in a house where four members are seated and one of the elderly is engaged in her prayers to the lord. The members interview ChakaaChak’s “Shine Spin Mop” in an animated form that is presented as talking. As they keep asking the mop what more she can do and how she can keep the house clean, the house matriarch walks in visibly impressed with her features and says, “You’re hired.” Then everyone starts clapping.

In the third commercial, in a cabinet, the animated versions of ‘pocket ka kapda’ and ‘jhaadoo’ are engaged in conversation as they witness the head of the house cleaning the house with ChakaaChak’s dust broom. The sheet tells the broom that its days are numbered because of its entrance. The mop fights back and tells the rag that its days are numbered too due to the flexibility of ChakaaChak’s “Shine Spin Mop” and the ease of cleaning it provides. When they realize their time is up, the cabinet closes automatically.

Ramanuj Shastry, Co-Founder and Director of Infectious Advertising, said, “It’s an exciting time to be a household cleaning brand, as the demand for smarter, more efficient cleaning solutions grows exponentially. Super kicked to help develop a campaign for ChakaaChak. It takes a brave customer to buy fun movies and a brilliant director like Niranjan Kaushik to take them to the next level. Delighted.”

Aditya Pittie, Managing Director of Pittie Group, said: “With TVCs, we envision taking a giant leap forward in maximizing our brand presence and capturing a large market share in the ever-growing market for mobile services. cleaning. From revamping the Chakaachak brand presence to unveiling the TVCs, we are poised to create a strong position in terms of brand loyalty, distribution and presence across India.”

The three Hindi TVCs will be aired on TV channels and digital platforms.

Watch the commercials here:

The campaign aims to create brand awareness among its target consumers and highlights the ease and convenience of obtaining loans from KreditBee. The campaign emphasizes that the entire process from loan application to disbursement is mobile-first and takes minutes to get the amount credited to consumers’ accounts…


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