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“There is so much untapped potential in space”

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As the world continues to face the challenges of the pandemic, businesses are now taking a digital approach. According to the annual SYNC Southeast Asia report from Facebook and global consulting firm Bain & Company, Southeast Asia’s digital commerce share increased 85% year-over-year this year. Nicole Miller (pictured), ecommerce marketing manager at Del Monte Philippines, said INTERACTIVE-MARKETING that she has seen “so much untapped potential” in the e-commerce space. “There is still so much room to grow and improve, especially since most Filipino shoppers are still used to shopping at brick and mortar stores,” said Miller, who is also a panelist. on INTERACTIVE-MARKETINGthe next Digital Marketing Asia conference to be held from November 9 to 25.

As e-commerce has spiked due to pandemic-induced quarantines, Miller said the industry is “barely scratching the surface” for the amount of food and drink purchased online. As businesses are forced to adapt and go online, Miller is energized by his responsibility to bring Del Monte’s products into the e-commerce space. She joined the company last November and says Del Monte still has a lot of work to do to market their official flagship stores to Shopee and Lazada. The reason is that other FMCG companies have a longer e-commerce presence than Del Monte and, therefore, a head start in the e-commerce space.

Some of the e-commerce opportunities that excite him include building direct-to-consumer channels and developing robust omnichannel capabilities. Miller added that brands can also interact with and potentially monetize relevant online social communities. While all of this is easier said than done, Miller said ecommerce is definitely here to stay and “continues to get more and more dynamic.” “It will certainly never be boring,” she added.

While she appreciates the exciting nature of the e-commerce industry, Miller said her entry into this space was “a happy accident.” Prior to Del Monte, Miller had the opportunity to lead and manage marketing campaigns with Shoppe Philippines. She was with the company for a year, and Shopee’s scale and speed gave her a crash course in the inner workings of an e-commerce giant. “Shopee has also placed me in roles to make a positive change in the online shopping experiences of customers and brands,” Miller said.

While at Shopee, she led marketing planning, execution and analysis for key programs such as ShopeePay; special free shipping, an income-generating sales program; and the Welcome Series, a new user acquisition initiative. She also led a team responsible for planning and analyzing campaigns for brands to drive growth through strategic marketing solutions. “This ultimately became a stepping stone for my current role where I was leading e-commerce marketing for Del Monte Philippines,” she added. Miller also worked as a Senior Strategic Planner at Ace Saatchi & Saatchi and Marketing Director of Charlie’s Hangar Surf Hostel.

When asked about approaches to ecommerce, Miller said it kept it simple because it is a hybrid of both a sales channel and a branding platform. “Maximize it as such to create seamless consumer experiences with your brand that have a direct and instant connection to generating sales,” she added.

Join our Asia Digital Marketing Conference which will run from November 9, 2021 to November 25, 2021 to learn more about upcoming trends and technologies in the digital world. View the agenda here.

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3 tips to optimize your ecommerce marketing strategy

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Businesses have the potential to make huge profits with the right techniques.

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23 Aug 2021

5 minutes to read

Opinions expressed by Contractor the contributors are theirs.


E-commerce has grown steadily over the past few years, gradually replacing traditional retail sales and becoming the default way most people (especially younger generations) shop for items. That’s until the end of 2019, when lockdowns around the world forced most people in and made physical retailing a rarity.

The pandemic has accelerated the adoption of e-commerce, with consumers purchasing $ 861.12 billion worth of merchandise from U.S. merchants in 2020 – a dramatic increase of over 44% from the previous year and the fastest annual growth. higher for at least two decades.

Obviously, any business that was not fully present on the Internet would have lost a significant number of sales during this period. Even if a business were to get a website up and running quickly, it would likely lack the marketing presence to maximize sales. The trend of e-commerce will certainly continue and every day brings new opportunities to optimize your strategy, bring your products to as many potential customers as possible and convert them into repeat customers to increase your results. Here are three tips to achieve this.

Related: 3 Ways to Surprise and Delight Your Ecommerce Customers

1. Implement social commerce

A lot of people live on social media these days, for better or for worse (an average of 1,300 hours last year, to be precise). This presents an opportunity for business owners to take advantage of advertising tools on major social platforms to make their offers to potential customers, but many people are numb to advertising and often simply won’t see them.

This is where social commerce comes in. This is a native ad designed to integrate seamlessly with the platform and look like another post (with legally required notices, of course). Posts also include interactive features that allow users to make purchases directly from the app.

This approach has two advantages. First, because the ads are discreet, people are more likely to engage with them and learn more about the product, which leads them to make the buying decision. Second, engagements (likes, retweets, etc.) with posts serve as social proof that encourages others (up to 71%, according to one study) to engage with the posts themselves – and even to make purchases. When properly implemented, social commerce functions as a cycle that constantly drives customers through the sales funnel and helps them stay safe.

2. Implement user-generated content

The content produced by your brand can have a very strong impact on a customer’s buying decision, but it will almost always be less than the impact that might be achieved when the customer sees your product approved by another customer. According to Salesforce, 54% of consumers prioritize online reviews and peer recommendations when making purchasing decisions.

One of the most famous user-generated content campaigns was Coca-Cola’s “Share a Coke” campaign which generated millions of photos of people with bottles bearing their names. Brands like Urad have also used customer testimonials with success. These campaigns tend to go viral more easily and serve to establish the idea that your product is used and liked by many customers, which in turn leads to FOMO (fear of missing out) among other potential customers. .

Related: The 15 Most Popular Online Payment Solutions

3. Use email effectively

While there has been a lot of talk about how email has gone out of fashion, it still remains high on the lists of the most effective channels through which businesses can engage with their customers. According to a study by Forrester Research, although digital marketers spend around 17% of their budget on email, it contributes 24% of revenue, making it a significantly higher return on investment. than many other channels.

To get the most out of your email marketing efforts, it’s important to go beyond just delivering emails to your list. Start by segmenting your list based on various factors such as how customers / prospects were acquired, their search history, if they added any items to their cart, then email them back. according to their specific characteristics. The more details you can get, the more personalized the emails will be and the more likely they are to convert recipients.

Ultimately, marketing will be one of the main differentiators among the treasures of start-up ecommerce businesses across all industries. Without being visible to customers, there will be no sale, regardless of the quality of the products. By using these strategies to find and connect with potential customers where they spend their time, you’ll be well on your way to building the lasting connections needed to acquire and retain loyal customers.

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Everything You Need To Know About CPA And CAC In Ecommerce Marketing

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To run your business successfully, you need to generate new leads and at the same time maintain the current audience. Therefore, companies invest a lot in their marketing campaign in the hope of attracting new customers to their business. But, the effectiveness of the marketing campaign is not 100%.

Of all the impressions that marketing campaigns have made, only a handful of audiences actually convert. This is where the concept of customer acquisition cost (CAC) and cost per acquisition (CPA) is invented.

If you operate an e-commerce business, these two metrics play an important role in determining your business’s income. To find out how businesses are using these two metrics for decision making, check out this.

What are the customer acquisition costs?

The customer acquisition cost is the total cost invested by the company to acquire a new customer. It typically includes the following:

  • Cost of advertising.
  • Salary of traders.
  • Cost of the seller.

Calculating your CAC really helps you get a number that defines your marketing investment and ensures that you are making the right business decision. If you are wondering why calculating CAC is important, then think about it, the cost of acquiring a customer is more than what you can get from the customer; your business is going to close its doors soon.

Customer acquisition strategies for sustainable growth

As traditional CAC strategies such as aggressive ads and discounts become more expensive, you need to find different ways to reduce the cost of CAC and reorganize the financial flow of the business.

1. Customer recommendations

You might not be aware that there is no better customer acquisition tool than your current customer. However, with the digital platform, most people have an online presence and take online suggestions more seriously than other forms of suggestion.

Therefore, if you are successful in convincing your customers to recommend your business to others, you will see sustainable growth in your business.

2. Brand communities

Today people want to be treated like someone special. And instead of being approached by traders to sell their products, they want to be treated as if they are part of the community. That’s why brands invest their time and energy in building communities to interact with their audiences.

Brand communities provide an excellent platform for the company to sustain its activity. The more members you have on the community page, the more members find your business credible and want to join the community.

What is the cost per acquisition?

Cost per acquisition is commonly referred to as cost per share in the market. This is a cumulative cost of the personalized chat action and converting to paying customers.

Unlike any other marketing metric, CPA is a financial metric used by marketers to measure impact on revenue. The CPA uses the following marketing materials:

  • PPC.
  • Display.
  • Affiliate.
  • Social media.
  • Content Marketing: How to Reduce CPA

How to reduce the CPA?

Most marketers plan to grow their business by maximizing traffic. But forget about a simple strategy that can instantly increase business revenue, optimizing costs.

Here are some best practices that will help you reduce CPA.

1. Landing page optimization

You need to understand that your landing page is one of the key nodes in your marketing campaign. It’s the first thing your customer sees after clicking on your ads. Therefore, optimizing your landing page will ensure that most of the customers end up converting to paying customers.

2. Payment optimization

The average rate of abandonment of purchases at the checkout is 68%. And the main reason for dropping out is the hidden costs. So if you can optimize your check-out phase by keeping everything transparent, you will be able to lower the CPA.

3. Retargeting

Retargeting is a method of targeting the same customers who have bounced off your website. Your team should closely monitor website traffic to ensure that every customer is better served. Even if the customer has bounced off your site, you should try to contact them.

To take with

So much for this article. We have tried to keep everything as concise as possible to be easy for you to understand. Yes, you may find that some information is not listed here, but it was just baggage information. If you want to know more about CAC and CPA, contact us.

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Jorge Zuiga Blanco discusses the importance of automation for e-commerce marketing

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Automated marketing is about saving time and effort for e-merchants while optimizing the overall marketing strategy. By automating tedious and tedious tasks, company employees can focus on rewarding creative projects, while ensuring that these monotonous tasks are done correctly. Jorge Zuiga Blanco, a successful entrepreneur and marketing expert from Costa Rica, provides insight into the importance of marketing automation for better business operations.

When done right, the shift to automated marketing virtually guarantees that ecommerce businesses will increase their ROI, revenue, and overall growth, while also increasing staff job satisfaction. The benefits of marketing automation can be divided into two main categories: the benefits for your e-commerce store and the benefits that will be passed on to your consumers.

Regardless of their size, industry, or location, every ecommerce business should strive to improve their effectiveness and efficiency wherever possible. Using a marketing automation tool is a key way to achieve this. Ecommerce has been shown to experience a 14.5% increase in sales productivity, while lowering overall marketing costs by 12.2% when moving to automation.

Explains Zuiga, This increase in sales productivity is due to the increased availability of data, which translates into an overall improvement in online marketing efforts, allowing e-commerce businesses to find their ideal audience wherever they are. and target them with relevant messages in the most effective way. .

E-commerce businesses will benefit from lower marketing costs by optimizing the use of employee working hours. Without repetitive, mundane and time-consuming tasks, your marketing and sales teams can now focus on more creative and enjoyable tasks. And as an added bonus, by using your skills for tasks that really need them, your employees will experience greater job satisfaction, which in turn will lead to higher levels of staff retention.

For example, companies could easily automate a task like assigning and tracking leads. With marketing automation software, employees don’t have to spend their time tracking each and every lead and can instead use their interpersonal skills to cultivate bigger, more promising leads in a real way. This brings e-commerce businesses not only more leads, but better quality leads as well.

It takes time to launch an automated marketing campaign, maybe a few hours in the afternoon. However, that doesn’t even compare to the time and money your ecommerce business will save in the long run. Once an automated marketing campaign is fully operational, your business can send thousands of personalized marketing messages every day, on autopilot, while you sleep.

Automated marketing also makes it easy for you to organize the marketing efforts of your e-commerce businesses in the distant future, preparing and scheduling campaigns well in advance. We all know that the e-commerce industry is notoriously fast-paced for e-merchants, saving time can be of tremendous benefit.

By embracing marketing automation, Zuiga says, the time you save will be drastic, allowing you to direct your energy and effort towards important tasks that really require your attention.

One of the main benefits for e-merchants when it comes to automating their marketing efforts is the increased availability of data. Data is automatically accumulated on every aspect of your campaign. By analyzing this data, businesses can find out what works and what doesn’t and use this information to guide their overall marketing strategy.

Knowing exactly what is working in your business and what is not is extremely beneficial for online marketers because it means that all of your employees are responsible for the success or failure of their own work. By analyzing this readily available data, business decision makers can ensure that efforts are focused on the areas of the business that need improvement the most, while successful departments continue to do so. what theyre doing.

One of the most effective ways for e-merchants to use this data is to personalize their marketing efforts. With marketing automation, you can segment your audience and send relevant, personalized messages to individuals (rather than blanket spam to a large group). This in itself is a big step towards winning over and retaining customers.

Studies have shown that 50% of leads generated by businesses are qualified but not ready to make a purchase right away. Therefore, they need to be fed. Using the manual approach, it is almost impossible to properly nurture each of these potential customers, especially if you have a large contact base. Using marketing automation tools, you can automatically send Facebook follow-up messages, abandoned cart emails, and sales alert text messages, helping you convert all those customers to safety without no extra effort.

With marketing automation, you can ensure that your customers only receive highly personalized messages that they are truly interested in. And this highly personalized messaging goes well beyond addressing the customer by name. Customers expect brands to know not only their name, but also their history, age, purchase history, and even their likes and dislikes.

Another key point you need to know about your customers is where they are spending time online. Says Zuiga, With this information, you can reach your customers in the channel they prefer to interact with and avoid sending them spam, sending messages to inboxes they rarely visit. Understanding the preferred method of contacting your customers ensures that content is opened and read quickly.

Content can not only be relevant the moment it is sent, especially if it is something urgent like a flash sales campaign. It needs to be opened quickly to keep it relevant as it is read. Communicating with your customers through their favorite media is the most convenient way to do this. With irrelevant content resulting in an 83% lower engagement rate, ensuring that the message to the right person, on the right channel, with the right content is paramount for any online marketer.

About Jorge Zuiga Blanco

Jorge Zuiga Blanco is a leading e-commerce expert who has provided his services to growing organizations around the world. He has diverse industry experience to his credit, which gives him the ability to relate and contribute to business owners in a variety of markets. He has over 20 years in the e-commerce industry and over the past nine years has devoted his expertise and knowledge to helping executives and managers grow their businesses.

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Top 5 e-commerce marketing tools – Flux Magazine

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Alexa Wang words

There are countless benefits of running a business online, rather than in a traditional brick and mortar building. Having the right online presence will allow your business to cross borders, to access customers that could go global.

Whatever the business, from small local businesses to startups to mega-businesses, ecommerce marketing tools can help put your business on the map.

But before you can get started with building your online marketing presence, you need to decide which e-commerce marketing tool will best meet your business needs. Some tools may offer advantages over others, so choosing the right one for you is extremely important.

We’ve taken care of the hard part for you and listed the five best ecommerce marketing tools below, so read on to find out more about the tool that could completely change the way you do business.

Social media advertising

This is a big deal, and it’s probably the one you’ve heard of before. If you’ve used social media before, you know that it’s next to impossible to go awhile without seeing an ad for something. Large businesses, online stores, and even local businesses run their ads on popular social media sites with the goal of reaching as many potential customers as possible.

However, maintaining a social media presence for your business can quickly become tedious and stressful. Try using Facebook’s lead advertising tool, which allows you to quickly and easily populate lead information in an advertisement to target a specific demographic on social media.

Text Marketing

This next one is a little less conventional but can still be extremely effective. Customer contact information is one of the most important things for a growing business, and there is a lot you can do with it. With EZ Texting, you can use their platform in different ways.

These marketing strategies include:

  • Event advertising: If you have a big sale going on at your store, for example, this can be an easy way to get the word out to customers. If your customers don’t know about a sale, how will they know they need to participate?
  • Coordination of your workforce: An easy way to contact your employees is to send bulk SMS. Almost everyone has a phone, and most people keep it with them at all times, so it will be difficult for them to miss your call this way.
  • Customer service: An easy way to alert customers when an order has arrived or to answer their questions is to use text alerts. Many customers may prefer to receive communications via SMS rather than over the phone or in person.

These are just a few ways to use SMS ecommerce tools, but there could be plenty more apps we haven’t covered. Sky is the limit!

Email campaigns

Email marketing is another major method of ecommerce marketing that can easily get the word out to a large customer base. It has often been said that the most effective way to convert leads into customers is through email, and this is still true today.

Email has been compared to other social media posting methods and has much higher click-through rates. This means that instead of letting most people scroll through your ad, they are much more likely to click on links included in the email. This could be a link to your website, or maybe to another platform to view other advertising material.

Another advantage of using email as an e-commerce tool is that it is easy to follow. There’s a lot to track in email campaigns, including click-through rates, open rates, transfers, bounces, and more.

Google Ads

With Google Ads, you can put your ad directly in the search results of a google query. Users will see these ads before actual results and appear to your target demographics based on keywords, location, or other factors.

The majority of consumers will do some research online before making a purchase, whether they are looking for reviews, or sifting through several online stores that all sell the product they are interested in. This is why getting your ad showing up in search results can be such a boon to your business’ customer growth.

Overall, this can be a very effective method of increasing exposure for your brand and products. In addition to the great chances of success, you only pay for the real results!

SEO Marketing Tools

Search engine optimization can often be the difference between a successful online presence and a failure. Having a “good SEO” means that your business website is configured to appear at the top of the search results list when certain keywords are searched on Google. Because hardly anyone clicks on search results that appear a few pages below the top results, SEO is more important than ever.

SEO can help drive a lot of traffic to your site if done right, which in turn will naturally generate more customers. And this does not apply only to online stores, but also to physical stores. Many phone users are more likely to visit a local store after doing a quick research on it first.

With improved visibility in search engines, namely Google, your business will gain more attention and have a better chance of turning visitors into customers. This is the real power of SEO marketing.

Final thoughts

In today’s business environment, there are countless ways to market your store or product, but it can be difficult to decide which marketing tools are right for you. Hopefully, the five ecommerce marketing tools we’ve listed above will give you a head start in choosing the right one.

Remember, with so many options out there, don’t be afraid to try a few and see what works. What may work well for one business may not work at all for another. But with a little patience and know-how, you will become an ecommerce marketing expert in no time!

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Namogoo acquires Remarkety, an e-commerce marketing automation company

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Remarkety provides retailers with highly intelligent and personalized email and SMS campaigns to engage online shoppers. This will be Namogoo’s second acquisition in just over a year.

Namogoo, the Continuity of the digital journey Platform, today announced the acquisition of Remarkety, a leading provider of data-driven marketing automation solutions. This is Namogoo’s second strategic merger-acquisition after the acquisition of Personali in early 2020.

Acquisition of Remarkety, an eCommerce Marketing Automation Company Serving Over 500 Global Brands, Will Enable Namogoo to Provide a Comprehensive Offering Continuity of the digital journey by engage customers with hyper-personalized multi-channel experiences on and off site. The acquisition will also allow Namogoo to enter the SME market in which Remarkety is well established, further strengthening the company’s strategy of serving brands of all sizes.

Namogoo enables retailers to shape the digital customer journey for every shopper by determining their intention in real time, delivering the right one-on-one experience to get them to buy, while ensuring that distractions go. Namogoo will now add hyper-targeted SMS and email campaigns to its solution, pushing customers into action.

“Remarkety’s product is a perfect fit for our platform, helping us provide retailers with the tools they need to deliver unstoppable customer journeys,” said Chemi katz, CEO and co-founder of Namogoo. “The addition of Remarkety’s unique technology allows us to provide brands with multi-channel experiences, engaging shoppers wherever they are in their journey.

“We are thrilled to join a company that shares our vision for the future of e-commerce,” said Guy Harel, CEO and co-founder of Remarkety. “With Namogoo, we have the resources and proprietary technology to take email and texting to the next level with personalization of predictive intent. The synergy between products and companies is truly amazing and will allow us to quickly deliver value to retailers around the world, ”added Joel presman, Remarkety GM and co-founder.

“With the acquisition of Remarkety, our second in just over a year, Namogoo continues its goal of hyper-growth through the addition of new solutions and technologies that deliver maximum value to our customers,” said the technical director and co-founder Ohad Greenshpan. “We plan to continue to enter new markets by pursuing additional acquisition opportunities that serve our vision. “

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4 Proven Strategies To Optimize Multichannel Ecommerce Marketing Campaigns

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Serving ecommerce ads is tough enough when you have multiple campaigns, with dozens of ad variations in each, on a single platform. Add another channel (or three) and you’ve got one hell of a beast to fight!

While individual ad platforms offer optimization capabilities, they don’t offer the level of control that many digital marketers require. Inconsistencies between ad channels – along with the challenge of determining attribution – make it especially difficult to invest in ads with the confidence that your time and money is well spent.

These inconsistencies create one of the biggest problems we face as online marketers as we spend hours a day struggling with spreadsheets and analysis – and that’s before we even have to. scratch the surface of A / B testing, audience targeting, or creation and copy.

Recently, I reached out to a handful of ecommerce experts to get their thoughts on the challenges and strategies they have found helpful in optimizing multi-channel ecommerce campaigns.

Here’s what they said:

1. Use UTM tags

While it might seem incredibly obvious, you would be surprised at how often UTM tags are underused.

“Not using UTM tags makes it very difficult to understand the medium that returns traffic to your site, which affects the clarity of understanding of the medium you need to focus on and scalability,” says Mina Elias, Founder and CEO of e-commerce site MMA Nutrition. His proven recommendation to consistently use UTM beacons to test “one variable at a time” will become all the more important in understanding where your quality traffic is coming from, as Pixel data is lost and cookies become a thing of the past. .

2. Develop a 360-degree omnichannel strategy

Your customers spend more than 6 hours a day online: researching, on social networks or reading content.

To truly engage with your base and find the best way to reach them, you need to “understand the whole customer journey from the customer’s point of view, instead of the ‘channel’ view upside down,” notes Alex Genov, responsible for customers. Search at Zappos.

“It is therefore essential that companies take into account all platforms and all channels when creating their marketing plan, including online, in-store, on mobile and on social networks”, notes Alice Chang, founder and CEO of Perfect Corp. Don’t forget to check out some of the alternative platforms to Facebook and Google. “There are a lot of undervalued real estate listings on platforms that aren’t used as often, such as Bing, Reddit, TikTok,” recommends Anthony Lee, Amazon subject matter expert at Canopy Management. “Find a platform that is off the beaten path and start running ads on your Amazon listings.”

3. Don’t stretch too many channels

At first glance, an omnichannel strategy seems like the right approach, but it could easily backfire. You’ll never be on all the proverbial park benches, so you need to prioritize. Avoid the temptation to jump on the next new “shiny” object, just because it sounds exciting.

“Go where your customers are. Just because an advertising platform like TikTok is hot and trending right now doesn’t mean your brand has to be there, ”says Duane Brown, CEO and Chief Strategy Officer at Take Some Risk, Inc.“ Your brand must spend time on channels you can own, be profitable, and serve your customer base.

While you want to be where your audience is, you need to grow gradually. “Start on one channel, then expand to others. Don’t try to scale 3 channels at the same time, ”said Kevin Indig, SEO director at Shopify. Even if your customers are on a particular channel, don’t start trying to be there if you can’t devote the time and resources to develop it properly.

4. Take advantage of cross-channel optimization tools

While many marketers still struggle with spreadsheets and 20 tabs open at once, there are solutions that can help with optimization. “Use tools that aggregate your data so you can analyze it, ask the right questions and tailor your strategy,” suggests Stefan Chiriacescu, founder and CEO of eCommerce Today. “The days of managing the channels separately are long gone. “

“Analyzing performance data on a 100% comparable basis across different advertising platforms is virtually impossible for us today,” notes Brendan Hughes, CEO of Optily. “This is why platforms like Optily have doubled their offer of algorithmic analysis and predictive modeling to identify investment opportunities. This type of solution saves marketers significant time in analyzing, interpreting, and implementing complex data point based changes across multiple platforms.

Want more cross-channel ad optimization tips?

Brendan Hughes recently published Accelerating the Growth of Ecommerce, which is a how-to guide for ecommerce marketing. It discusses the most effective advertising framework, the challenges of measurement and attribution, and technological solutions that save time and money. Paperback and Kindle versions are available on Amazon or you can download a free copy here.


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e4m eTechmanch: Experts to Share Data-Driven Ecommerce Marketing Knowledge on Day 2

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The eagerly awaited 5th edition of the e-TechManch 2021, Digital Virtual Conference will be held on June 24 and 25. The platform will bring together advertising, marketing and media fraternity to discuss all things digital.

The conference will bring together the best digital marketing leaders and leading affiliate marketing companies from around the world under one roof. This conference is one of the largest meeting places for the world’s top digital and affiliate marketers and entrepreneurs. Industry leaders have come to share their secrets. This conference will present new perspectives, data-driven insights and innovative ideas on performance and e-commerce marketing and also briefly discuss Affiliate Marketing in the digital age.

Day 2, June 25, of the conference will include an opening session on the topic “Marketing Redefined” by Hemant Malik, Division General Manager – Food Business, ITC, at 4:00 p.m.

The session will be followed by a fireside chat with Hemant Malik and Nawal Ahuja – Co-Founder and Director, exchange4media.

Post this, a session on ‘Monetize news and win the localization challenge for Brands‘will be led by Boby Paul, Managing Director of Marketing, Manorama Online, in conversation with Neeta Nair – Associate Editor, IMPACT at 4:30 p.m.

A round table will follow with Ravi Santhanam – CMO, HDFC Bank; Anurita Chopra Regional Marketing Manager, Oral Health, GSK Consumer Healthcare; Anuja Mishra -Vice-President and Head of Marketing- Godrej Consumer; Vivek Srivatsa, Head of Marketing, Passenger Vehicle Business Unit, Tata Motors; Alakshit Tripathi – Industry Manager – Consumer Packaged Goods, InMobi; Karan Ravindra Jaitapkar – Digital Manager, ABP Network; Shekhar Banerjee – Chief Client Officer & Office Head (West) Wavemaker (Session Chair) at 4:50 pm on “The New Era of Personalized Marketing: Data, Analytics & Customer Insights”.

At 5.30 p.m., Richa Arora, Managing Partner & CEO – ESG Stewardship Services, ECube Investment Advisors, will address the subject ‘New Frontiers: How In-Hosing is Changing Digital Marketing.

She will detail the growing trend in housing and the reasons are many. The most important being: greater transparency, access to first party data, agility, cost reduction and most importantly brand ownership. With early adopters proving that in-housing is beneficial for both ROI and creativity, it has now become a trend across brands.

Anagha Bhojane – Head of Media and Digital, Marico; Kinjal J Shah – Head of Digital Business and Marketing, Kotak Mutual Fund; Sameer Nanjangud – Managing Director – Digital & CRM, ŠKODA AUTO India; Vishal Chinchankar – CEO, Madison Digital and Madison Ultra; Vanita Uppal Rathore – Sales Manager – West, Truecaller (Session Chair) will address the subject ‘Decryption of pre and post Covid marketing strategies‘during the next round table which will start at 5:50 p.m.

The next speaker for the session will be Anand Bhadkamkar, CEO of Dentsu Aegis Network. who will tackle the subject, ‘Changing the marketing mix in accelerated digital adoption, ‘at 6.15 p.m.

The final session will be moderated by Jon Cook – Global CEO, VMLY & R, who will speak on “Reintroducing Brands in 2021” at 6.30pm.

Don’t forget to tune in to these industry experts.

Click here to register.

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e4m eTechmanch: Experts to Present Insights on Performance Marketing and Ecommerce

By Ecommerce marketing No Comments

The eagerly awaited fifth edition of eTechmanch 2021, Digital Virtual Conference will be held on June 24 and 25. The platform will bring together advertising, marketing and media fraternity to discuss all things digital.

The conference will bring together the best digital marketing leaders and leading affiliate marketing companies from around the world under one roof. This conference is one of the largest meeting places for the world’s top digital and affiliate marketers and entrepreneurs. This conference will present new perspectives, data-driven insights and innovative ideas on performance and e-commerce marketing and also briefly discuss Affiliate Marketing in the digital age.

June 24 or the first day of the conference will include opening sessions by Deepak Iyer – President – India, Mondelez International; Rahul Welde – Executive Vice President – Digital Transformation and Digital Business, Unilever; Hemant Malik – Division General Manager – Food Trade, ITC; David Kaganovsky, Global CTO, Wavemaker; Jon Cook, Global CEO, VMLY & R; Michelle Doti Taylor – Sports Sponsorship Manager, Tata Consultancy Services; Richa Arora – Managing Partner & CEO – ESG Stewardship Services, ECube Investment Advisors.

At 4:00 pm, Deepak Iyer will discuss the topic “Building a Data and Digital Business”.

This will be followed by a session on ‘Insights on Search Marketing: An Overview of How Premium India Searches‘by Rohit Dosi, Director, Microsoft at 4:30 p.m.

Post this, a panel discussion with Rubeena Singh, CEO, iProspect; Chaitanya Ramalingegowda, co-founder, Wakefit; Elizabeth Venkataraman, Co-President, Consumer, Commercial & Wealth Marketing, Kotak Mahindra Bank; Praval Singh, Vice President of Marketing, Zoho; Shreyansh Modi, Head of Performance Marketing, Flipkart; Prasad Shejale, Founder and CEO, Logicserve; Reena Mishra, Senior Partner, Microsoft Advertising (Session Chair) will start at 4:45 p.m. on ‘Reinventing Marketing ROI: Blending Branding & Performance’

Rahul Welde, Executive Vice President of Digital Transformation and Digital Business, Unilever; will host an introductory session on ‘Designed for disruption‘at 5:25 p.m.

Wavemaker Global Chief Technology Officer David Kaganovsky will address the subject ‘ Drive true partnerships between marketers and technologists for business growth‘in his session at 5:50 p.m.

Michelle Doti Taylor, Head of Sports Sponsorship, Tata Consultancy Services, will discuss “Humanizing Your Brand Through Sports Marketing in the Age of Social Media and AI” during her session at 6:25 pm.

Don’t forget to tune in to these industry experts. Click here to join.

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3 Proven Strategies For Using Social Media For Ecommerce Marketing

By Ecommerce marketing No Comments

The e-commerce industry has become very competitive as more and more retailers go online. By 2022, the global e-commerce market is expected to be worth $ 5.4 trillion. In 2020, consumers spent $ 861.12 billion online with U.S. retailers. Additionally, according to Statista, 73% of e-commerce sales will be on a mobile device by the end of 2021.

Letters, conferences and more on hedge funds in the first quarter of 2021

Nowadays, consumers make their purchasing decisions based on recommendations made on social media platforms. About 57% of consumers follow brands on social media platforms to stay on top of new products or services launched. In comparison, 47% follow brands to stay up to date with all other business news.

Tips for Using Social Media for Ecommerce Marketing

Thus, social media has become an integral part of e-commerce marketing. An effective social media ecommerce strategy helps you better market your ecommerce business. It allows you to reach your target audience, improve your brand awareness and increase your online store sales. Here’s what you need to know.

  1. Use social media advertising

Global social media ad spending is expected to reach over $ 110 billion by the end of 2021. The total percentage of marketing budgets spent on social media advertising is expected to double by 2023.

You can target your social media ads on dimensions such as age, gender, location, income, interests, and languages. You can opt for various advertising options provided by popular social media platforms such as:

  • Facebook: Facebook plays a crucial role in the success of e-commerce advertising campaigns. On average, a Facebook user clicks on 12 ads each month. The best types of ads for your Facebook ecommerce marketing campaigns are dynamic ads, collection ads, video ads, domain ads, messaging ads, instant experience ads, lead ads , carousel announcements and offer announcements. Here is an example of sponsored advertising on Facebook:

  • Instagram: Ads on Instagram are paid images or videos posted by businesses online. About 50% of Instagrammers are interested in a product or brand after seeing an advertisement on Instagram. The different types of Instagram ads are photo ads, video ads, carousel ads, collection ads, story ads, and explore ads.

E-commerce marketing

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  • Snapchat: You can also use Snapchat to create ads. Popular ad formats on Snapchat are instant ads, story ads, collection ads, or commercials.

  • Pinterest: In recent years, Pinterest has become a valuable platform for businesses. You can use promotional pins and Pinterest shopping ads to engage with your potential customers.

  • Youtube: YouTube has about 2 billion visitors per month. With YouTube ads, you can expand your reach, find leads with advanced targeting, and personalize ads. The main YouTube ad formats are display ads, overlay ads, skippable video ads, non-skippable video ads, bumper ads, and sponsored cards.

Make sure you calculate your return on ad spend to make profitable marketing decisions. Knowing your ROAS allows key decision makers to see the big picture and measure the “impact” of their advertising campaigns.

  1. Partnership with influencers

A joint study by Twitter and Annalect shows that nearly 40% of consumers buy a product online after seeing it used and recommended by an influencer on social media platforms.

You can leverage the subscriber base of influencers who have built a solid reputation in a particular niche to reach your target audience and improve brand awareness. Here are some ideas you can use to collaborate with influencers:

  • Offer influencers to test your products and share their honest opinions with their followers.

  • Ask influencers to showcase your products and include discount codes in their content to offer their followers a percentage off a purchase.

  • Create eye-catching hashtags for your influencer campaigns, like #SassyShoeSunday, #BlackFriday, or #TacoTuesday.

  • Create contests and giveaway campaigns through influencers. Keep the instructions clear for subscribers like tagging friends, sharing content, liking posts, and more.

  • Host question-and-answer sessions on social media platforms with affiliate influencers without your ecommerce business.

So, partnering with influencers can do wonders for your ecommerce business because influencer recommendations seem more authentic, which keeps audiences engaged than paid advertising.

You can also search for influencers who promote your competitor’s products or target popular influencers in your niche. Popular influencer marketing tools, such as Followerwork, Upfluence, and BuzzSumo, help identify an influencer based on your marketing goals.

E-commerce marketing

E-commerce marketing

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  1. Provide options for social shopping

Social commerce is a new way for ecommerce businesses to promote and sell their products on social media platforms.

Providing the ability to buy on social media platforms creates a low friction way to gain a potential customer. Here are some innovative ways to reach customers through social shopping:

  • Create a shop tab on your Facebook business page to allow potential customers to buy directly from Facebook.

  • Create Facebook stores to showcase your products on Facebook and Instagram. It allows customers to browse products and place orders. Make sure to turn on the checkout option so that customers can purchase without leaving the app.

  • Use Facebook’s new “Live Shopping” feature. It allows brands to present their products and answer customer questions in real time.

  • Use Instagram’s shopping feature which allows e-commerce businesses to tag their products displayed in their posts. Also provide a purchase link on your Instagram bio section. Here’s an example of an Instagram payment for ecommerce:

Social media

Social media

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  • Use the recently added “Shop” tab by Pinterest to allow users to search and check for items in stock. This tab links directly to the payment page on the e-commerce website.

  • Set up Buyable Pins on Pinterest to allow your potential customers to purchase your product directly from Pinterest.

  • You can also use the Twitter buy now button, which allows you to sell certain items directly from Tweets.

Soon, WhatsApp will also allow its users to browse products on Facebook stores and purchase products through the chat option. You need to leverage a combination of social shopping platforms to increase the reach of your products.

Brand loyalty is key

For any e-merchant, the goal is to sell as much as possible and to create a loyal customer base. If you haven’t yet started leveraging social media for growing your business, start reaping the benefits of social media marketing. Social media advertising, influencer marketing, and social shopping are the top three methods for reaching potential buyers in a non-disruptive manner.


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