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The missing piece of the puzzle: content automation

By Content automation No Comments

Rapidly changing buying habits are increasingly affecting the growth of organizations, and it is clear that selling content is a very important part of the sales process for businesses to achieve their goals. However, this sales content must be accurate, frequently updated and easily accessible to

sales teams in order to offer them the most relevant and specific assets for each sales situation. Personalization has also become a de facto necessity in sales, and buyers don’t just want it, they need it for them to navigate what is often a team buying experience. In addition to personalized content, the ability to easily find, assemble and distribute that content is also essential. Connecting these dots is also the basis for measuring what is working well and what is not, in order to improve and replicate it throughout the organization.

The world is now more interconnected than ever. In comparison, teams dispersed within a sales organization are interconnected through the sale of content. If created and managed effectively, content automation enables a smooth sales process, thus advancing your organization’s bottom line and bottom line. However, without content automation, your sales efforts are rooted in the past, stopping progress due to the inability to personalize and sell faster. It doesn’t have to be a Herculean effort to streamline content automation. It does, however, require a strategy that leverages the technologies to support it, thereby reducing complexities and improving productivity.

The missing piece

While our first annual edition Content Automation Trends Report validates that content automation is a key factor in any sales strategy, the overall sales strategy itself must be relevant to win repeatedly. End-to-end strategic sales execution is a methodology that integrates vital sales tactics such as content automation to both maintain and hone an effective sale. To find out more, go to our 2015 Sales Execution Trend Report and move beyond tactical selling to a complete sales transformation.



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Daily News from Online Research no. 21276

By Content automation No Comments

SurveyMonkey acquires TechValidate, content automation company

Aug 5, 2015

Online DIY survey specialist SurveyMonkey shelled out an undisclosed sum for the web-based software platform TechValidate, which specializes in collecting customer experience data and converting it into content for multi-channel marketing and sales.

Founded in 2007 by Steve Norall and Brad O’Neill, TechValidate provides a customer research and analysis platform for users to generate case studies, ROI analysis, customer testimonials and reviews. In addition, the company has assembled a search audience of millions of skilled business and IT professionals, who can be targeted to take surveys by job title, industry, country and organization type.

SurveyMonkey says the purchase complements its core platform creation, collection, and analytics services, allowing businesses to post marketing content based on their survey results. As part of the deal, SurveyMonkey plans to maintain TechValidate’s current headquarters in Emeryville, California, along with its management team, 50 employees, and current product offerings.

Recently appointed SurveyMonkey CEO Bill Veghte comments, “TechValidate’s automated content generation platform now helps every customer get the most out of their survey results. They took data analytics a step further and moved on to easily and effortlessly producing verified marketing content ”.

Websites: www.surveymonkey.com and www.techvalidate.com .

All 2006-21 articles written and edited by Mel Crowther and / or Nick Thomas, unless otherwise noted.

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ZootRock’s Audrey Melnik on Social Media and Content Automation for Brands

By Content automation No Comments

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We all know how extremely important social media and content marketing is to brands and their online presence. In 2014, you simply can’t ignore these areas if you want to stay competitive in your niche. But, despite their importance in building brand awareness and ultimately increasing your revenue stream, many companies don’t have the time or expertise to optimize their content and social media marketing strategies. .

In a recent interview, Murray Newlands interviews ZootRock’s Audrey Melnik on how brands can manage their social media marketing more effectively, and why outsourcing your social media and automating your content marketing can be beneficial. For Your Business.

To learn more, watch the full interview below:

[youtube https://www.youtube.com/watch?v=iS0TP811w_8?rel=0]

Here are the main takeaways from the video:

• ZootRock is a company that provides social media and content marketing services to small businesses to help them keep their online presence relevant and engaged without having to spend a lot of time or money on it. ZootRock efficiently curates content for these small businesses to post on their social media pages so they can spend time on the things that really matter instead of looking for content to share.

• According to Audrey, ZootRock was launched as a result of its own social media mistakes. She explains that while working at a previous startup, she hired a social media consultant but, unfortunately, was not seeing positive results. So she fired the consultant and started managing her pages on her own, and with great success. So she decided to start a business that could solve her social media problems and offer these services to other small businesses in need.

• In the interview, Melnik explains how ZootRock works and how it can help small businesses engage with their target audience on social media. She tells us that ZootRock will first analyze your business, determine which specific audiences are relevant to you based on the market you are in, and then suggest content to post on your pages. Currently, ZootRock has over 200 different curator feeds on a handful of topics that it can pull content from to share with your fans and followers.

• Later in the interview, Melnik also talks about content automation within ZootRock. She says the success of automated content ultimately depends on the business, and that while some brands want full control over the content shared on their pages, many ZootRock customers have benefited greatly from their fashion. autopilot where content is published automatically, based on its relevance to the business.

If you have any questions after watching the video, leave them in the comments below!

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