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Sociowash Wins Digital Mandate for India Gate Health, Marketing & Advertising News, AND BrandEquity Campaign

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Sociowash won the digital mandate for India Gate Health, an extended health food portfolio brand from India Gate Basmati Rice. Won during a multi-agency pitch, this integrated mandate will consist of planning, strategizing and managing the brand’s digital and media campaign.

The agency will be responsible for shaping the brand’s digital journey and will strive to make India Gate Health the leader of this paradigm shift where consumers are constantly on the lookout for healthy and nutritionally superior ingredients that are not. not only rich in nutritional content, but are also good in taste.

The digital agency will manage mySmilist’s 360-degree digital mandate to help build the brand’s digital presence from scratch …

Ayush Gupta, Business Manager (Domestic Sales), India Gate Basmati Rice added: “We are confident that Sociowash, with its experience and capabilities in all digital and media formats, will help us to optimally deliver our message and to reach our customers through the We truly believe that our affiliation with Sociowash will help us grow and establish new benchmarks as we promote our brand’s philosophy of rooting a healthy future. The focus will be on artfully communicating the brand’s offerings and their benefits to a diverse and nuanced audience by leveraging our full range of digital solutions. We hope that our engagement and learning will help us to further strengthen the link with India Gate. “

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Parents get jealous of their child in new campaign from LEAD, Marketing & Advertising News, AND BrandEquity

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The TVC offers a real insight into an emotional conversation from a parent’s perspective, something that hasn’t been touched on so far.

LEAD kicked off a TVC with TBWA India featuring the heartwarming story of a young mom and dad who say they are jealous of their child because of the exposure kids today are getting thanks to their LEAD Powered School.

TVC signals significant changes. It offers a real insight into an emotional conversation from a parent’s perspective, something that hasn’t been touched on until now.

The film reflects a change in mentalities about old and new education methods. An unfulfilled desire of parents to learn as their children learn today with new teaching methods that are active, curiosity-driven and based on audio, visual and cutting-edge technological tools that make learning fun and interactive. A clear change from the old passive modes of lecture-based teaching and learning that parents were used to growing up.

Marking a shift towards progressive parenting even when it comes to choosing the right school for a child, “LEAD Se Padhenge Toh LEAD Karenge” is the bugle call that lies at the heart of the countryside.

LEAD Marketing Director Anupam Gurani said: “With our very first PAN India campaign, we want to reach all parents who are looking to provide a better school education for their child but who feel limited due to the lack of options. . LEAD Powered Schools solve this problem by providing world-class education in a small town in India, which is our main market. The thinking behind the campaign is based on a beautiful idea harnessing the emotion of how each successive generation of parents wants to give more to their children and, in so doing, learn from them.

The advertising film highlights the concerns of young India residing outside the subways distributed in Bharat …

Principal Nitesh Tiwari observed, “LEAD does a commendable job of empowering and enabling schools to have a program that provides children with a global level of education. The commercial captures parents’ perspective on how a LEAD Powered school provides interactive and rewarding education, both at school and at home. I admire the brand’s vision to transform formal education in India. Govind Pandey, CEO of TBWA India, said, “LEAD has a noble social mission to deliver excellence in education to all. This ad recognizes the role of the hardworking progressive parents in Central India in grades 2 and 3 as true heroes who despite the obstacles of their generation did something on their own and now have the exposure and the determination to make a difference in the right school. education can and does not want to compromise on this point. Even more so in these uncertain and turbulent times.

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Weikfield Beats for Kerala with New Multimedia Campaign, Marketing & Advertising News, AND BrandEquity

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Weikfield Foods has unveiled a multimedia campaign with the aim of aggressively expanding its business in the Kerala market. The Pune-based FMCG company is now looking forward to doubling Kerala’s contribution to all of its sales in India.

The company unveiled a TV campaign covering major Malayalam TV channels and launched its #SimpleYetAdipoli campaign on digital media to connect with Keralites. The idea for the #SimpleYetAdipoli campaign came from the roots of Kerala. Adipoli means incredible in Malayalam, a term often used to describe something delicious.

DS Sachdeva, CEO of Weikfield, said: “We are looking to double Kerala’s contribution to our overall sales over the next 12 months. We had some setbacks in the market which we resolved and now we are also investing to create brand appeal. Apart from television, we are investing significantly in digital media. Our #SimpleYetAdipoli digital campaign, which has been uploaded to top social media platforms, has been designed with Keralite-unique thought in mind and relevant to Weikfield. “

The advocacy challenges the Cable TV Act for its fundamental rights violations …

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