Canara HSBC OBC announces rebranding with new campaign, Marketing & Advertising News, ET BrandEquity

0
Canara HSBC life insurance, new brand identity

Oriental Commercial Bank Canara HSBC Life Insurance has changed its name to Canara HSBC Life Insurance.

The company launched its first “Promises Ka Partner” brand campaign aligned with its new positioning. Their campaign slogan is “Powering India to re-imagine their dreams and aspirations”.

With its pan-India campaign, which is promoted in various high-impact media properties, the company hopes to reach millions of customers and insurance intents.

The TV commercials depict three phases of life that depict how insurance products fulfill the dream of savings for children, long-term wealth accumulation and early retirement if properly invested in good approach.

The new campaign captures the promises and shifting priorities the company wants to deliver for its customers.

With the new brand identity, the company will continue its transformation journey by placing greater emphasis on customer touchpoints and introducing a host of innovative products and digital services.

The campaign is conceptualized by the company’s creative agency, Leo Burnett.

The three-campaign film takes audiences on an emotional journey as we see how people have reprioritized their lives over the past two years and how Canara HSBC Life Insurance partners them to achieve their dreams that have been lost among d other priorities.

Saarthak Dutt, Executive Creative Director, Leo Burnett, said: “The past two years have opened up a new world of opportunity and rediscovered connections. And with that, we also saw a huge reordering of our priorities for ourselves and our loved ones. With this in mind, we wanted to reassure the public that Canara HSBC Life Insurance will join you on this journey of new promise.

LV Prabhakar, Managing Director and Chief Executive Officer of Canara HSBC Life Insurance, said: “We are proud that our successful collaboration in bancassurance has enabled us to protect the financial goals of millions of customers. Canara HSBC Life Insurance aims to increase financial inclusion, insurance awareness and accelerate wealth creation for clients. Through this partnership, the bank is well placed to offer its customers a choice of life insurance products that best suits their needs and convenience. Our banking and digital channels are a very important way for businesses to reach their potential customers.”

    (L to R) Anuj Mathur, Managing Director and CEO, Canara HSBC Life Insurance, LV Prabhakar, Managing Director and CEO, Canara Bank, President, Canara HSBC Life Insurance, Tarannum Hasib, Distribution Director , Hitendra Dave, Managing Director, HSBC India
(L to R) Anuj Mathur, Managing Director and CEO, Canara HSBC Life Insurance, LV Prabhakar, Managing Director and CEO, Canara Bank, President, Canara HSBC Life Insurance, Tarannum Hasib, Distribution Director , Hitendra Dave, Managing Director, HSBC India

Anuj Mathur, Managing Director and CEO of HSBC Canara Life Insurance, said: “Our new brand identity coinciding with our 14th founding is in itself a source of great pride. After a decade of profitability in the industry, Canara HSBC Life Insurance, under its new identity, will continue to assert itself as a partner in realizing the dreams and aspirations of millions of people in India. With our renewed promise of customer protection and service, we will continue to reinforce our customer-centric brand philosophy and grow our digital and network presence, enabling customers to access our innovative products and best-in-class services during of their movements. »

Tarannum Hasib, Distribution Director, Canara HSBC Life Insurance, said: “The new logo is based on the company’s strong parentage, technology and people – the three pillars that have helped it become what she is today. Our new “Promises Ka Partner” campaign serves as a reminder and encouragement to Indians to rethink their aspirations, as well as a promise from us to support our customers and help them deliver on their promises. We will continue to look to the future as an organization and build on the strong brand while ensuring the new identity complements our innovative offerings, digital distribution and enhanced customer service.

Watch the commercials here:

Three months after fast food giant McDonald’s withdrew from Russia in response to the country’s invasion of Ukraine, the restaurant is back, but with a new name and avatar. ‘Vkusno & Tochka’ – loosely translated as ‘tasty and that’s it’ – opened in Moscow’s Pushkin Square. Here’s what you need to know

Share.

Comments are closed.