Byju’s Celebrates “Education for All” in Latest Campaign, Marketing & Advertising News, ET BrandEquity

A picture of the ad

The Edtech Byju’s platform has launched a new campaign for the “Education for All” initiative via a digital film. It explores the reach, journey and positive changes the initiative has brought to the lives of children in the most remote parts of the country through digital learning.

This film was conceptualized and created by Byju’s in-house brand team. The film’s music follows the unique rhythm of the mathematical “Table of 2” and is performed by actor-singer Raghubir Yadav. The music, composed by Sneha Khanwalkar, aims to capture the innocence and hope of young children for a better future.

Vineet Singh, Vice President – Brand and Creative Strategy, Byju’s said, “In India, education is of the utmost importance and is a sector where efforts to empower and bring about change can be truly catalytic. We are delighted to have conceptualized and shot this inspiring and heartwarming film which commemorates the first anniversary of Education for All. It’s a small taste of the impact we’ve created in the lives of thousands of students by leveraging technology to break down barriers to learning.

Mansi Kasliwal, Vice President of Social Initiatives, Byju’s added, “We launched Byju’s Education for All a year ago and it was only during the filming of this film that we saw and experienced the true impact we created first hand. The film and its intricacies reflect our vision of the communities, their languages, their cultures and the common goal of helping every Indian student. Additionally, our partnerships with leading non-profit organizations in India have reinforced our mission to continue making a difference for students in India and encouraged us to contribute to India’s transformation in learning. digital.

Conceptualized by Scaler’s marketing and creative team, the campaign aims to shine a light on the persistent skills gap in the tech space and the need to address it. The campaign also aims to break the noise in the edtech segment and expresses the need for talent who is both skilled and motivated to make a difference…


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