Bosch home appliance company and Dentsu India digital agency Isobar have launched the #JashnKarKhulKar campaign.
Jab Bosch Hai Ghar By, #JashnKarKhulKar – implies that you can celebrate festivals by doing what you really love, leaving cleaning, cooking, dishes and other tasks to Bosch appliances. The three-film digital campaign is designed to showcase Bosch products as a solution to alleviate the burden of household chores that accompany festivals and improve quality of life.
Neeraj Bahl, Managing Director and CEO of BSH Household Appliances Manufacturing, said: “These days almost everyone has offers and discounts during the holiday season. But what value does their brand add to the customer’s daily life? The customer wants something real. They are looking for products that will elevate their lives. In these changing times, #JashnKarKhulKar is a step ahead of campaigns that revolve around offers. It shows what Bosch really is. An innovator. Time saving. An effort saver.
Aalap Desai, National Creative Director of Isobar India, added: “We have been locked in our homes for so long that today it takes a push to get people to start celebrating again. This is the aim of the campaign. Remember the joy of festivals and enjoy them wholeheartedly. After all, agar Jash khulkar nahin kiya toh kya kiya? “
Prashant Lodaya, Associate Vice President of Isobar India, said: “Bosch home appliances are redefining life around the world by delivering innovative appliances that save effort and empower people to have more personal time. . We have carefully designed #JashnKarKhulKar in alignment with their overall narrative – keeping it so Indian, at the same time, that it seems accessible to everyone. “
Watch the commercials here: