Bata India Celebrates Neo-Leadership in Hush Puppies, Marketing & Advertising News, ET BrandEquity Campaign

This is an image taken from the advertising film.

Footwear and lifestyle company bata india launched a new ‘Neo Casuals for Neo Leaders’ campaign for its brand Hush the puppies. Bata has increased the brand’s portfolio and the 360 ​​degree campaign promotes it.

Conceptualized by contract Advertisement, the campaign was created with the aim of positioning Hush Puppies as a premium, contemporary brand that appeals to professionals of all genders. The commercial tells the story of three new age leaders who are not bound by old school leadership principles. From being inclusive to being a fun leader, they are seen setting an example with their leadership style as well as their shoes.

Gunjan Shah, Managing Director and Chief Executive Officer of Bata India, said, “Hush Puppies has always been the first choice of leaders with its classic and comfortable outfits. Based on consumer trends, changes in leadership codes and listening to corporate customers, we’ve evolved the Hush Puppies brand to include casual styles like sneakers, slip-ons and loafers that reflect the vibrant spirit that best defines Neo Leaders. »

“To meet the evolving touchpoints of our audience, we’ve extended the availability of Hush Puppies to major e-commerce markets and shopping in multi-brand retailer stores. We’re confident the evolved wallet will resonate. among working professionals, and we look forward to being their preferred choice for formal and casual occasions,” Shah added.

Sagar Mahabaleswarcreative director, Contract advertising, said, “Hush Puppies was and always will be known as the quintessential premium footwear brand. However, it is now more multifaceted in terms of supply and is not limited to formal shoes. The Neo Casual collection offers a range of casual and semi-casual footwear that can easily be worn from the boardroom to a party. The Hush Puppies Neo Casual collection launch campaign showcases these new emerging clothing trends for neo-age leaders.

Watch the commercial here:

The commercial was conceptualized and written by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha and Deep Joshi with music by Karan Malhotra. The film was produced by EarlyMan Films and directed by Ayappa…


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