Bajaj Allianz partners with Rani Rampal for # Care4Hockey campaign, Marketing & Advertising News, ET BrandEquity

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Bajaj Allianz partners with Rani Rampal for the # Care4Hockey campaign.

The private general insurer, Bajaj Allianz General Insurance, has announced the launch of its “# Care4Hockey” campaign with the aim of supporting the development of hockey in India from the local level.

For the campaign, the company chose Rani Rampal, captain of the Indian women’s hockey team, as the face of the campaign. The idea behind this campaign is to raise the recognition of field hockey in India and show how helping a person achieve their goals can enable them to make a difference in society.

Bajaj Allianz has also partnered with ‘One Thousand Hockey Legs’, a flagship project of a Delhi-based NGO – a group of hockey citizens.

Tapan Singhel, Managing Director and CEO of Bajaj Allianz General Insurance, said, “Bajaj Allianz General Insurance is a brand that resonates with caring for people, the passion to make a difference and the spirit of leading change. The “# Care4Hockey” campaign is an attempt to advance these brand values ​​to support hockey not only to make its mark in the world, but also to encourage more people to pursue their passion for the sport, thus keeping hockey in. life in India. I am sure this campaign with the support of Rani Rampal and the One Thousand Hockey Legs Project will help carry this message to the last mile and encourage people to follow their ambition, break records and make our history. country.

Rani Rampal, captain of the Indian women’s hockey team and winner of the Padma Shri Award, said: “A word of encouragement and support from the people around you plays a crucial role in helping you achieve your dreams. . I have had my fair share of challenges to be where I am today and I am happy to be associated with a brand like Bajaj Allianz General Insurance which stays true to its philosophy of “benevolent to you” by providing the indispensable support for Indian Hockey and helping the aspirations of many to be realized. I think it will definitely go a long way in inspiring people to play this sport in India. “

Arumugam, Founder and CEO of Hockey Citizen Group, said: “One Thousand Hockey Legs, which is a flagship project of our NGO, works tirelessly to provide the necessary support and opportunities for underprivileged children who aspire to play hockey. I really appreciate Bajaj Allianz General Insurance for offering his support in empowering these kids whose enthusiasm for playing hockey will help the sport to thrive in our country.

Watch the campaign here:


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