Ayushmaan Khurrana Takes On Influencer Phenomenon In The Man Company, Marketing & Advertising News, ET BrandEquity Campaign

The message of the ad revolves around “some things are best left to the experts”.

The Man Company has released three distinctive new digital films whose main message revolves around ‘some things are best left to the experts’.

Conceptualized and executed by What Works, the brand’s digital partner, the campaign features brand ambassador Ayushmann Khurrana, using every arrow in his quiver to deliver a powerful yet warm take on the influencer phenomenon. The three new films positively build on the brand’s existing campaign “Bring out the #GentlemaninYou”.

In the first film, Khurrana is a personal finance influencer who gives tips on how to make money on the stock market. In the second film, he takes on the role of a food influencer, sharing the secret recipe for his favorite beard oil. While in the third video he gives tips to get six pack abs in 48 hours!

Watch one of the three ads here:

Khurrana said: “Coming from an industry where grooming plays a big role, I have understood and experienced firsthand that it is better to leave certain things to the pros. I am happy that a top brand like The Man Company is talking about the same thing. This latest campaign was filled with eccentric remarks, fruitful collaborations, and I loved being a part of it. I am proud of how The Man Company continues to communicate directly with consumers today. ‘hui through the mind and modern media. “

Rumi Ambastha, Brand Marketing Director, The Man Company, said: “We are delighted to announce this latest development of our digital campaign in which we try to connect with modern-day men looking to practical, profitable and simple experiences. . Our latest digital campaign featuring quintessential Boy Next Door Ayushmann Khurrana simply demonstrates the many nuances of digital influence, which everyone today is consciously and unconsciously. Exactly, isn’t it? Consumers today are looking for a natural goodness that can encourage their confidence and elevate their overall personality. And at The Man Company, we aspire to do just that. Our digital campaign revolved around the lively humor of Ayushmann, who himself believes that some things are best left to the maestros.

Imran Shamsi, Founder of What Works, said: “A modern brand like The Man Company needs a modern approach to content. Having established itself as the leading brand of men’s grooming products in India, The Man Company understands its major customers and knows that they despise anything boring or boring. So we thought about riding the wave of the influencer phenomenon and creating a fun, quirky and daring campaign while showcasing the range of products the brand has to offer. Having someone as versatile as Ayushmann Khurrana made our job a lot easier as he played the influencer roles par excellence. The Man Company team were thrilled with the concept as it matched their vision for the brand. “

Kareena and Saif got together to shoot for the Littles brand…

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