Flipkart Seller Hub has launched a series of branded films targeting potential sellers across India, educating them about the registration process, the ease of doing business and the multiple growth opportunities the service has to offer.
Entitled “Bachon Ka Khel”, the campaign is mainly rooted in sellers’ existing apprehension of online marketplaces due to their complicated processes. With this campaign, the Flipkart Seller Hub aims to enlighten potential sellers on Flipkart’s easy 3-step registration process as well as the ability to sell across India without worrying about the logistics involved. It also informs sellers of the excellent learning and growth opportunities available to everyone.
Conceptualized by ARTe Media Tech, the âBachon Ka Khelâ campaign stars Naveen Kasturia, Bijendra Kala and Divyansh Dwivedi as a new-age salesman, a hesitant salesman and guide respectively.
All three commercials show a duo running a business. With each video, the campaign addresses an issue that sellers may encounter when adopting the online business model. Always skeptical, with each new suggestion from the son, the father responds with âBachon ka khel hai kya? (it’s not child’s play). At this point a child walks in, walks over to the laptop to show how easy it is to tackle the issue raised by the father.
Each movie ends with the father singing a new tune saying “Bachon ka khel hai” (it’s a cinch).
Anshul Sehgal, Associate Director, Marketplace, said: âAt Flipkart, we are constantly striving to provide our sellers with growth opportunities, meet their business expansion needs and help them reach millions of customers across India without any additional hassle of paperwork or complicated processes. So, with this âBachon Ka Khelâ campaign, we intend to see a positive behavior change among sellers towards Flipkart as a growth-friendly and easy-to-understand e-commerce platform. ”
Rohit Sakunia, Co-Founder and Commercial Director of ARTe Mediatech, said: âFlipkart enables sellers to start their e-commerce journey without any complications and helps them grow their business beyond expectations. Plus, as a creativity-driven agency, it’s always interesting to work on ideas that can transform businesses as well as people. Nonetheless, the âBachon Ka Khelâ campaign redefines Flipkart’s efforts to make Indian sellers more comfortable with the idea of ââdoing business online without stress or complicated steps. Through this campaign, we aspire to a significant increase in the number of new registrations. “
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