VEGA, the leading brand of personal care devices and beauty care accessories in India, has launched new campaigns promoting their 3 in 1 hairdresser in the category of personal care devices and hairbrushes in the line of beauty care accessories, featuring their brand ambassador Ananya Panday.
Conceptualized by Leo Burnett, the films showcase the product features of the 3-in-1 hairdresser and the assortment of hairbrushes, while heightening their perceptibility to the public.
The movie shows Panday effortlessly styling her hair and displaying three distinctly different straight, curly and curly styles using the VEGA 3 in 1 Hair Styler. to achieve the perfect hairstyling goals with just one hairdresser.
The hairbrush campaign shows that Panday meets the daily hair brushing, grooming and styling needs, while showcasing the different types of hairbrushes that best meet individual hair care needs. Campaigns will be delivered on digital media including YouTube, social media, e-commerce and OTT platforms.
Eiti Singhal, Marketing Director – VEGA Industries, said: “By further strengthening our equity, we are launching new advertisements for the hairdresser and 3 in 1 hairbrushes which are aimed at young people and intend to seasonally adjust our brand so that Generation Z and Generation Y experience the joy of hairdressing as well as the notion of hair care. The unique 3 in 1 Hair Styler is one of a kind in the category of personal care devices and ties the proposition of straightening, crimping and curling hair into one. “
“Vega, as a brand, is redefining home style in India. Our campaign highlights that Vega products are not just for daily hair care and styling, but are products that make everyone, man or woman, really love their hair. . And who better than Ananya Panday who is herself a style icon to share this message. Rajdeepak Das, CEO and Creative Director – South Asia, Leo Burnett.