Amitabh Bachchan bets on digital healthcare in latest campaign from MediBuddy, Marketing & Advertising News, ET BrandEquity

A still from the movie

MediBuddy, the digital health platform, has unveiled its #HealthUnlimited campaign featuring its brand ambassador Amitabh Bachchan.

The campaign advocates putting your health and the health of your loved ones first, promoting MediBuddy Gold and other health services available on the MediBuddy platform.

The campaign includes a film depicting an Indian family, highlighting the fact that in a household, common health issues can arise at any time, affecting anyone.

The campaign will be a multimedia campaign leveraging social, print and outdoor media. To reach maximum Indians, the film will also be heavily promoted on television on major Hindi and English channels.

The commercial was created by ITW Playworx. Through this campaign, MediBuddy wants to encourage people to embrace digital healthcare and, in general, make health a priority.

Satish Kannan, Co-Founder and Managing Director of MediBuddy, said: “We are thrilled to launch our latest #HealthUnlimited campaign, to urge people to make their health and that of their families a priority. We constantly strive to make high-quality health care accessible nationwide. Understanding Indian core values ​​and their diverse needs, MediBuddy Gold offers unlimited expert medical consultation for you and your entire family.

Ashish Bajaj, Head of Marketing at MediBuddy, said, “Based on consumer knowledge that health issues can occur anytime and anywhere; our #HealthUnlimited campaign responds to the concerns of consumers who offer MediBuddy Gold. We are convinced that this campaign will resonate strongly with our consumers, given the emotional quotient of this film, and will inspire them to make health a priority.”

Watch the movie here;

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