Amazon Provides One-Stop Shopping Needs Solution in Latest Campaign, Marketing & Advertising News, ET BrandEquity

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A picture of the ad

Amazon.in has launched a new campaign under the hood of “jab bhi kuch naya ho lena, Amazon check kar lena”.

Conceptualized and led by Ogilvy, the campaign aims to educate the customer about the convenience of ordering the latest styles across all categories from the comfort of their home with multiple shopping benefits.

The campaign kicks off on television and digital media respectively.

Ravi Desai, Director – Mass and Brand Marketing, Amazon India, said: “Customers all over the country are creating their wish lists and starting to search for the right places that would meet their needs – from the right products, appropriate pricing and other affordable options, as well as service or convenience offerings.”

Nilesh Kulkarni, Group Creative Director, Ogilvy India (Bengaluru), said: “We started with insights into the daily lives of shoppers who are content with whatever they get and assume they can’t get more. . The campaign aims to break this notion by emphasizing the value-based proposition of the brand and exposing their misconceptions. »

Watch the ad here:

The multimedia campaign is conceptualized by L&K Saatchi & Saatchi with brand ambassador Vidya Balan.

Shopsy unveiled the campaign to reinforce its position as a value-driven shopping destination offering the best value deals that are as good as a sale every day.

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