The campaign features Alaya bringing everyday style moments big and small to life. Whether it’s a quick minute spent refreshing an outfit, dealing with nerves, planning for the next world domination or feeling the vibe of the day, it features new collections of cocktails, resort and entertainment. winter clothing through three 20-second films.
The storyline of the films takes place in the everyday, unpretentious walls of an elevator that often testify to the many moods of young consumers enamored with the brand’s trends. Whether they’re admiring their OOTD, feeling like a Snacc, or just engrossed in texting, the elevator gives them a moment before they step out in their best light.
“Our new campaign for Twenty Dresses recognizes the many moods and moments our consumers have over the course of a day, expressed through their fashion choices. Alaya F.’s vibrant personality is completely on the brand and her elevator avatars in the movies reflect the dynamic attitude of our audience. We are delighted that they are more discovering the brand and wearing their vibe in style, ”said Adwaita Nayar, CEO of Nykaa Fashion and founding member of Nykaa.
“Working on such a vibrant campaign that reflects my personality and mood has been an incredible feeling and experience. I’m so glad I had the opportunity to play with my wardrobe and express myself because fashion for me has always been about having fun! And what could be more fun than adding last minute finishes to your outfit and looking in the elevator! My mood influences the way I dress and wear myself on a daily basis, so “Wear Your Vibe” is perfect for me! Needless to say, expressing my go-getter personality through fashion is something Twenty Dresses helps me do effortlessly, ”said Alaya.