CarDekho, the automotive technology company, unveiled a new “Sapna re” ad campaign featuring Akshay Kumar, who is also the company’s brand ambassador.
In the campaign, the brand highlighted the power of realizing the Indian middle class dream of owning a car. Kumar appears in a new avatar as a father who promised his granddaughter that he would buy her a car.
The campaign was broadcast on national and regional TV channels, OTT platforms and digital media platforms.
Charu Kishnani, Senior Vice President, Marketing, CarDekho, said, “The concept behind our campaign is to show how CarDekho is about trust (Bharosa Kar Ke Dekho) and a connection that achieves the dreams of your well-being. love.
“The ad showcases the emotional journey of middle-class Indian families to buy a car. It also depicts the special bond between a father and daughter,” Kishnani added.
The campaign was created by Leo Burnett.
Amit Nandwani, Executive Creative Director and Head of Content, Leo Burnett Delhi, said, “Getting from a two-wheeler to a car is a dream for every middle-class Indian. We conveyed this through a touching story about a little girl’s trust in her father and how he fulfills her dream of owning a car. “
“We believe the campaign will have a strong emotional connection with viewers and help position CarDekho as the most trusted used car brand in the country,” Nandwani said.
Kumar said, “CarDekho is doing a great job of redefining the personal mobility space in our country. Buying a car is a very emotional moment for every family and with CarDekho as your trusted partner, everyone can fulfill their dream of owning a car.
Through this campaign, the brand aims to strengthen its connection with the public as the world gradually returns to normal after the pandemic. The film strikes a chord with middle-class Indians for whom owning a car is an emotional journey.
Apart from the commercial, CarDekho also launched a 360-degree campaign on outdoor, digital and radio media to spread the message of “Bharosa Kar Ke Dekho” to homes. The trademark film will also tackle Indian family values and strike a chord with Akshay Kumar’s wide appeal across the country.
Watch the movie here;