Aditya Birla Sun Life Launches Investor Education Campaign, Marketing & Advertising News, ET BrandEquity

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A photo of the campaign ad

Aditya Birla Sun Life Mutual Fund has launched an investor education campaign – “Pro Portfolio” which aims to educate the investor base on the importance of creating a portfolio with a combination of funds that will help them overcome volatile market conditions while remaining committed to meeting the growing needs of investors in the country.

The campaign was launched with the slogan “Mutual Fund Sahi Hai, By Ek Kaafi Nahin Hai”.

The campaign film presents the possibility of investing in a “professional portfolio”, which is a combination of equity funds.

The ad mentions that a ‘Pro Portfolio’ is a combination of flexi cap, balanced advantage and large-cap fund that invests in frontline stocks, which would help build long-term wealth.

A Balasubramanian, Managing Director and Chief Executive Officer, Aditya Birla Sun Life AMC, said: “The combination of three funds – flexi cap, balanced advantage and large cap will aim to enhance returns in a bull market while managing risk in a bear market. By balancing risk and accelerating returns, the fund mix seeks to perform well in all market cycles and contributes to long-term wealth creation.

“With this campaign, we continue to aim to educate and empower investors in their quest for financial independence,” he added.

Ajay Kakar, Chief Marketing Officer, Aditya Birla Capita said, “We have built the investor education campaign by linking life to money. Just as life goes through ups and downs, so do financial markets. »

Watch the video here:

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