Healthcare brand PharmEasy has launched a new campaign featuring Bollywood actor Aamir Khan. The campaign titled “Ghar Baithe Baithe Take It Easy” features Khan as the new PharmEasy brand ambassador.
The #GharBaitheBaitheTakeItEasy campaign features Khan in a series of eccentric and “crazy humor” genre TV shows. This campaign is conceptualized by FCB India.
Khan plays the triple role of the PharmEasy delivery guy who pops up in the weirdest places and craziest ways to tell customers about all the PharmEasy brand deals and how all people have to do now is “Take It Easy (unless regarding their health care needs).
Gaurav Verma, Marketing Director of API Holdings, which manages PharmEasy, said: “Collaborating with someone as versatile as Aamir Khan fills us with immense joy. We are absolutely thrilled to have him on our side as the face of the PharmEasy brand. He really knows how to engage with the audience. With this association, we aim to reach more people while making affordable healthcare accessible to everyone. We look forward to a great collaboration with him this year and expanding our reach through offers and campaigns like this. I feel that today PharmEasy is providing an essential service, in an industry that is itself a fundamental requirement for all of us, and I look forward to this association.
Surjo Dutt, Creative Director, FCB India, said, “The idea was to use Khan in a fun, unexpected and effective way to create a campaign that tries to bring many new users into the PharmEasy fold. . Hence the triple role and exaggerated style storytelling has been thrown into the blender with simple and clear benefits that the brand brings in the lives of the Indian consumer! When madness and simplicity are thrown into a blender, magic emerges!
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