PhonePe has announced the launch of its TV campaign for the Gold category. The campaign shows how easy, convenient and secure it is to buy gold on the PhonePe app. The campaign runs for 6 weeks with several 25-30 second commercials for television and digital platforms.
PhonePe has adapted its latest campaign to attract a diverse audience by customizing scenarios and actors. He brought back the duo of Inspector Desai and Shinde (Aamir Khan as Inspector Desai) for audiences in the north, west and east of the country.
In addition, the platform used popular songs in Telugu, Kannada, Tamil and Malayalam to attract audiences from the five southern states (Andhra Pradesh, Telangana, Karnataka, Tamil Nadu and Kerala). Terence Lucien, Head of Mutual Funds and Gold at PhonePe, said: “Our goal is to help people across India achieve their aspirations to grow their gold investments. We provide easy and secure access to the highest quality 24k gold coins and bars at the best prices that are delivered securely directly to the customer’s doorstep by our Gold partners.