Today, ecommerce marketing is essential for driving traffic to your online store, reaching more customers, and getting your brand known to more people. With the right ecommerce marketing tactics, you can make your brand more famous and trusted, and you can reach unimaginable audiences in seconds.
So how are you going to do this? Oya ÃztÃ¼rk, Head of Marketing and Business Development at WorqCompany, which offers an e-commerce solution package that includes all services from company formation to e-commerce market integration, freight solutions and from storage to electronic invoice, summarized how those who deal with commerce can develop its brands with marketing strategies. .
One of the most important things to consider in e-commerce marketing is the website. This channel, where you have to build the end-to-end customer shopping experience, provides customers with information and insight about you.
Designing a useful and easy-to-understand website should be a priority for brands. When organizing an ecommerce website, it helps to consider that your customers will not be able to physically enter your store. Therefore, designing your site to be easy to use and understand will make you stand out in ecommerce. competetion. You need to make sure that the mobile version of your website is working as well. In this time when our consumption habits are changing rapidly, users have started to like and buy everything on mobile screens. Having a mobile-friendly website makes you accessible anywhere with just one click.
In addition, tracking the statistics of website visitors will also give you important information about your business. With the membership app, you can follow the customer’s habits during the buying process, track their favorite products and purchase intervals, and offer them special campaigns.
Ecommerce marketplaces, along with your website, are very important sales channels for you. To sell on websites like Trendyol, Hepsiburada, Gittigidiyor, N11, Amazon Turkey, you must have established your business.
At this point, WorqCompany offers great convenience for those dealing with e-commerce: with the WorqCompany e-commerce package, you can quickly set up your business. With eCommerce Marketplace integrations, you can monitor your accounts across all websites on one screen.
With storage solutions, you can store a room at home in a suitable location without having to save for this work, and at the freight stage, you can track the delivery of your order with the integrated storage systems at marketplaces. without leaving your home. . In addition, you have an e-commerce consultant for any questions you may have during all these processes! You can reach your e-commerce advisor by making an appointment at any time and ask your questions.
Remember that every sale you make in ecommerce marketplaces will earn you points and feedback. Pay attention to issues like strong and neat packaging and fast shipping to enrich your customers’ experience. Small notes to your customers or a promotion tailored to the product they receive will improve their experience.
Creating an email communication channel is an essential step in increasing interaction, establishing a relationship of trust with your target audience and increasing your sales. With email marketing, when you want to share something with your audience, you have the option of going straight to their inbox and telling them.
Whether it’s promoting a sale or promoting a new product, email marketing gives you a direct way to connect with your target audience. Therefore, building an email list will be one of the best things you can do for your business.
The billboards we see on the streets have now been replaced by the vibrant advertising spaces we see on websites. With Google’s growing ad network, you can meet your customers on the websites they visit and encourage them to buy the products they remember.
Additionally, with Facebook and Instagram advertising, you can target groups that you think are your brand’s audience and serve ads and improve their results.
Believe in the power of social media
Social media is one of the most profitable areas of investment today. Promoting your business on social media is a great way to drive more traffic to your site and introduce your business to thousands of new people. While it sounds like a great idea to promote your business and brand from social media accounts, it must be said that planning will be a game-changer not to mention that each social media platform has its own identity and audience. .
For example, while Instagram is the right social media channel for a brand that sells children’s toys, posting on Twitter and trying to get customers can be a waste of time.
Push the limits of your brand
There is a clichÃ© saying, but a very true one: “If you don’t believe in yourself, why would anyone else?”
Nothing is impossible in the work you do, but it is almost impossible to be successful in a job that you don’t believe in. For this very reason, believing in what you are doing is much more important than the four things I listed above.