Content automation is an enticing prospect for many marketers around the world. The idea of being able to streamline and automate many tasks commonly associated with content marketing is exciting. According to HubSpot Stats, 68% of companies are already using automation, and 92% of marketers are investing more time and resources in marketing automation.
As email automation is used around the world by businesses large and small, what are the barriers to content automation? What questions should you think about before implementing automation in your content marketing and why?
The Benefits of Content Automation
What are the advantages of automating your content funnel compared to managing everything manually, as you could have done until now? Whether in finance, technology, healthcare or digital marketing, competition is around every corner. To reach audiences, you need to sustain your business and you will need to produce quality content at regular intervals without fail.
Staying in SEO’s good graces is a long-term commitment, and many companies are turning to content outsourcing and freelance writers to do just that. But, there is an alternative to content automation. Data by 99 Companies indicates that 48.6% do not use content automation because they lack staff with the necessary know-how. Additionally, 80% of marketers who use content automation experienced an increase in lead generation, with 77% getting more conversions.
The biggest barrier to adopting full content automation is personalization, or the fact that AI-generated content is easy to recognize. Instead of using the AI, you can check out a article writing service review and outsource your content writing to be written by professionals instead. There are several objective reasons why content automation is the key to success, despite its challenges which we will discuss in the following segments:
- Save the time and resources you would otherwise spend on content production.
- Ability to create meaningful content schedules well in advance.
- Ability to automate your social media, email, and blog posts.
- Give your content creators and media managers more freedom and creativity.
- Spend more time tracking and content analysis commitment data.
1. Stand out from the competition
In a world where every business uses content automation, it’s not easy to stand out and make a good impression. One of the biggest challenges with content automation is that content automation can make your life as a marketer easier. You can develop content with the status quo and stop being inventive, creative and unique.
Using tools like Jarvis, Sapling, and AI Writer is great for several reasons, but it can also alienate you from your readers. Alienation can affect your audience’s reception of your content and your search engine rankings. And that’s why content automation should be used sparingly and not rely entirely on marketing.
2. Setting up self-contained content funnels
If you have decided to rely on content automation for writing and optimizing your content, you will quickly run into sustainability issues. How do you set up your funnels that help with lead acquisition? You can use useful automation tools like Groundhogg and Rank Math.
One of the challenges with automating content is that marketers tend to overdo it. Over-relying on AI algorithms to manage your site, content, and SEO is a critical misjudgement.
Human logic must be present in content management and site administration for automation to pay off. The former can make it easier to automate your email, while the latter can give you all the information you’ll need on SEO management.
3. Add a human touch to your content
One of the most common challenges with content automation is that many marketers use AI content tools without a second thought. Small Business Trends show that 12% of marketers use AI to write content for their websites, 44% of which outsource content writers.
Although AI writing tools can generate quite well-optimized and informative articles and content, they are not without flaws. AI still cannot mimic human intuition and instinct when it comes to writing.
This is why it is good to rely on best online writing service have your content written by copywriting specialists instead of relying on AI. And it will add the much-needed “human touch” to your writing and prevent your content from looking entirely automated and devoid of personality.
4. Generate Meaningful Leads with Content Automation
Finally, how do you convince people to convert into subscribers, customers, and brand ambassadors with automated content marketing? Automating your content funnel means you’ll need to pay more attention to analytics.
It’s never a good idea to automate your email, social media, and other channels and call it a day. Tracking and adjusting your strategy will lead to more meaningful leads in your contact list.
If you don’t, content automation will backfire and negatively affect your marketing performance. You might want to fall back on the manual content marketing if this happens.
With the advent of AI content generation tools and increasingly automated customer relationship management, content automation is here to stay. Whether you’re a marketer, businessperson, or blogger, automating your content feed has potential.
However, it is always important to keep in mind the challenges and bottlenecks of content automation. While helpful, it can also drive people away from your brand if you don’t add a personal touch to the content you generate.