3 Proven Strategies For Using Social Media For Ecommerce Marketing


The e-commerce industry has become very competitive as more and more retailers go online. By 2022, the global e-commerce market is expected to be worth $ 5.4 trillion. In 2020, consumers spent $ 861.12 billion online with U.S. retailers. Additionally, according to Statista, 73% of e-commerce sales will be on a mobile device by the end of 2021.

Letters, conferences and more on hedge funds in the first quarter of 2021

Nowadays, consumers make their purchasing decisions based on recommendations made on social media platforms. About 57% of consumers follow brands on social media platforms to stay on top of new products or services launched. In comparison, 47% follow brands to stay up to date with all other business news.

Tips for Using Social Media for Ecommerce Marketing

Thus, social media has become an integral part of e-commerce marketing. An effective social media ecommerce strategy helps you better market your ecommerce business. It allows you to reach your target audience, improve your brand awareness and increase your online store sales. Here’s what you need to know.

  1. Use social media advertising

Global social media ad spending is expected to reach over $ 110 billion by the end of 2021. The total percentage of marketing budgets spent on social media advertising is expected to double by 2023.

You can target your social media ads on dimensions such as age, gender, location, income, interests, and languages. You can opt for various advertising options provided by popular social media platforms such as:

  • Facebook: Facebook plays a crucial role in the success of e-commerce advertising campaigns. On average, a Facebook user clicks on 12 ads each month. The best types of ads for your Facebook ecommerce marketing campaigns are dynamic ads, collection ads, video ads, domain ads, messaging ads, instant experience ads, lead ads , carousel announcements and offer announcements. Here is an example of sponsored advertising on Facebook:

  • Instagram: Ads on Instagram are paid images or videos posted by businesses online. About 50% of Instagrammers are interested in a product or brand after seeing an advertisement on Instagram. The different types of Instagram ads are photo ads, video ads, carousel ads, collection ads, story ads, and explore ads.

E-commerce marketing

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  • Snapchat: You can also use Snapchat to create ads. Popular ad formats on Snapchat are instant ads, story ads, collection ads, or commercials.

  • Pinterest: In recent years, Pinterest has become a valuable platform for businesses. You can use promotional pins and Pinterest shopping ads to engage with your potential customers.

  • Youtube: YouTube has about 2 billion visitors per month. With YouTube ads, you can expand your reach, find leads with advanced targeting, and personalize ads. The main YouTube ad formats are display ads, overlay ads, skippable video ads, non-skippable video ads, bumper ads, and sponsored cards.

Make sure you calculate your return on ad spend to make profitable marketing decisions. Knowing your ROAS allows key decision makers to see the big picture and measure the “impact” of their advertising campaigns.

  1. Partnership with influencers

A joint study by Twitter and Annalect shows that nearly 40% of consumers buy a product online after seeing it used and recommended by an influencer on social media platforms.

You can leverage the subscriber base of influencers who have built a solid reputation in a particular niche to reach your target audience and improve brand awareness. Here are some ideas you can use to collaborate with influencers:

  • Offer influencers to test your products and share their honest opinions with their followers.

  • Ask influencers to showcase your products and include discount codes in their content to offer their followers a percentage off a purchase.

  • Create eye-catching hashtags for your influencer campaigns, like #SassyShoeSunday, #BlackFriday, or #TacoTuesday.

  • Create contests and giveaway campaigns through influencers. Keep the instructions clear for subscribers like tagging friends, sharing content, liking posts, and more.

  • Host question-and-answer sessions on social media platforms with affiliate influencers without your ecommerce business.

So, partnering with influencers can do wonders for your ecommerce business because influencer recommendations seem more authentic, which keeps audiences engaged than paid advertising.

You can also search for influencers who promote your competitor’s products or target popular influencers in your niche. Popular influencer marketing tools, such as Followerwork, Upfluence, and BuzzSumo, help identify an influencer based on your marketing goals.

E-commerce marketing

E-commerce marketing

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  1. Provide options for social shopping

Social commerce is a new way for ecommerce businesses to promote and sell their products on social media platforms.

Providing the ability to buy on social media platforms creates a low friction way to gain a potential customer. Here are some innovative ways to reach customers through social shopping:

  • Create a shop tab on your Facebook business page to allow potential customers to buy directly from Facebook.

  • Create Facebook stores to showcase your products on Facebook and Instagram. It allows customers to browse products and place orders. Make sure to turn on the checkout option so that customers can purchase without leaving the app.

  • Use Facebook’s new “Live Shopping” feature. It allows brands to present their products and answer customer questions in real time.

  • Use Instagram’s shopping feature which allows e-commerce businesses to tag their products displayed in their posts. Also provide a purchase link on your Instagram bio section. Here’s an example of an Instagram payment for ecommerce:

Social media

Social media

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  • Use the recently added “Shop” tab by Pinterest to allow users to search and check for items in stock. This tab links directly to the payment page on the e-commerce website.

  • Set up Buyable Pins on Pinterest to allow your potential customers to purchase your product directly from Pinterest.

  • You can also use the Twitter buy now button, which allows you to sell certain items directly from Tweets.

Soon, WhatsApp will also allow its users to browse products on Facebook stores and purchase products through the chat option. You need to leverage a combination of social shopping platforms to increase the reach of your products.

Brand loyalty is key

For any e-merchant, the goal is to sell as much as possible and to create a loyal customer base. If you haven’t yet started leveraging social media for growing your business, start reaping the benefits of social media marketing. Social media advertising, influencer marketing, and social shopping are the top three methods for reaching potential buyers in a non-disruptive manner.


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