UNext Learning has launched a multi-film ad campaign that seeks to reinvent traditional learning choices and address some of the current challenges in the higher education ecosystem by going online.
Advertising films with the slogan ‘Aapka Next, Aapka Right‘created by McCann Worldgroup highlights how today’s students can overcome the barriers of distance, accessibility, affordability and quality content.
Ambrish Sinha, CEO of UNext Learning, said: “Our commercials aim to allay concerns about improving access, increasing affordability, delivering quality content and pedagogy. good quality and improved outcomes for the learner community in the online higher education space. This message has been conveyed in an uplifting way through real-life scenarios to alleviate the stress currently associated with higher education choices. It also brings to life the sense of empowerment that UNext, as a technology platform, offers every learner – from college students seeking a degree to professionals seeking a career boost.
Dileep Ashoka, Executive Vice President and General Manager of McCann Worldgroup, said: “The strategy and creative work is aligned with this goal and seeks to highlight the many challenges faced by millions of students and provide a solution. . The stories are real and ingrained – located in the family setting, as higher education is something the family is involved in. We are sure these will connect and have the impact necessary to empower the student community and give UNext a solid launch.
Sambit Mohanty, Creative Director – South, McCann Worldgroup, said, “They say nothing can stop an idea whose time is right. This applies to UNext as well as to students who wish to enroll as they now have the freedom to pursue their studies at renowned universities without high threshold scores, financial or even geographic constraints. It is this transfer of power into the hands of students that our campaign beautifully highlights with the slogan “Aapka Next, Aapka Right”.
The commercials will mainly be shown on digital platforms and will also be shown on television during the India-England cricket series.
Edible oil brand Sunpure has launched a brand campaign called #EkRishtaShudhtaKa! featuring its newly named brand ambassador Sonu Sood.
With this association, the brand hopes to reiterate its core values of purity, care, honesty and reliability. Sood, which has become the most trusted brand in India for its work on numerous social causes, “resonates with Sunpure’s commitment to effecting positive change and creating a healthier ecosystem,” the brand says.
As part of this association, the first campaign celebrates the pure bond between a father and his daughter. The campaign, which airs in Hindi, Malayalam and Kannada, shows Sood playing the role of a responsible and caring father to a daughter who has lost her mother. Despite his own loss, he carried out his duties with great care and honesty, thereby earning the love and trust of his daughter. With emotional storytelling guiding the narrative, the video is a compelling watch.
Unlike most players in the category, who limit themselves to leveraging the mother-child bond to appease housewives, Sunpure went for a father-daughter duo with an unconventional narrative.
Anil Kapoor appears in a new campaign for The Sleep Company which aims to convey the science of sleep in a fun and original way …
Mannan Khan, Director of Sales and Marketing at Sunpure, said: “We are not only the top selling brand in South India in the category, but also the most trusted brand. As we seek to move the brand forward, it is our values that must take precedence. At the same time, having a familiar face that conveys the brand’s message is important in a cluttered media environment. Therefore, we wanted to have a brand ambassador who shares Sunpure’s values. It is our honor and pleasure to have Sonu Sood as our brand ambassador, given his relentless approach to helping people to the best of his ability, without expecting anything in return. Her commitment reflects purity of heart, honesty, a caring attitude and reliability, all of which resonate with us at Sunpure as we seek to build a strong and growing brand community.
Vijesh Vijayan, Head of Marketing and Brand Communications, said: “We wanted to lead with a campaign focused on authenticity. We wanted to show that it takes immense integrity to express caring, purity and honesty, and to gain confidence in the face of external challenges. This applies to individuals as well as to the brand. However, with great determination and the right intention, this is certainly achievable. So when Sood as the father of a young girl tries to succeed in tasks that were previously taken care of by his wife, we see him struggling at first, but ultimately succeeding. With the actor and philanthropist as our ambassador, we want clients to know that they can always count on us for our values, and at the same time, find the strength to meet their own challenges.
The product was launched in flavors of milk chocolate and caramel toffee …
The new brand campaign will be launched in all markets where Sunpure is currently present, namely Maharashtra, Karnataka, Kerala, Andhra Pradesh, Telangana and Tamil Nadu. In the coming days, we will see the actor running several brand campaigns as part of the new association.
Watch BE + with Ambi Parameswaran: In conversation with industry leaders like Jasneet Bachal, Pawan Sarda, Siddhesh Joglekar
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23 Aug 2021
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E-commerce has grown steadily over the past few years, gradually replacing traditional retail sales and becoming the default way most people (especially younger generations) shop for items. That’s until the end of 2019, when lockdowns around the world forced most people in and made physical retailing a rarity.
The pandemic has accelerated the adoption of e-commerce, with consumers purchasing $ 861.12 billion worth of merchandise from U.S. merchants in 2020 – a dramatic increase of over 44% from the previous year and the fastest annual growth. higher for at least two decades.
Obviously, any business that was not fully present on the Internet would have lost a significant number of sales during this period. Even if a business were to get a website up and running quickly, it would likely lack the marketing presence to maximize sales. The trend of e-commerce will certainly continue and every day brings new opportunities to optimize your strategy, bring your products to as many potential customers as possible and convert them into repeat customers to increase your results. Here are three tips to achieve this.
Related: 3 Ways to Surprise and Delight Your Ecommerce Customers
1. Implement social commerce
A lot of people live on social media these days, for better or for worse (an average of 1,300 hours last year, to be precise). This presents an opportunity for business owners to take advantage of advertising tools on major social platforms to make their offers to potential customers, but many people are numb to advertising and often simply won’t see them.
This is where social commerce comes in. This is a native ad designed to integrate seamlessly with the platform and look like another post (with legally required notices, of course). Posts also include interactive features that allow users to make purchases directly from the app.
This approach has two advantages. First, because the ads are discreet, people are more likely to engage with them and learn more about the product, which leads them to make the buying decision. Second, engagements (likes, retweets, etc.) with posts serve as social proof that encourages others (up to 71%, according to one study) to engage with the posts themselves – and even to make purchases. When properly implemented, social commerce functions as a cycle that constantly drives customers through the sales funnel and helps them stay safe.
2. Implement user-generated content
The content produced by your brand can have a very strong impact on a customer’s buying decision, but it will almost always be less than the impact that might be achieved when the customer sees your product approved by another customer. According to Salesforce, 54% of consumers prioritize online reviews and peer recommendations when making purchasing decisions.
One of the most famous user-generated content campaigns was Coca-Cola’s “Share a Coke” campaign which generated millions of photos of people with bottles bearing their names. Brands like Urad have also used customer testimonials with success. These campaigns tend to go viral more easily and serve to establish the idea that your product is used and liked by many customers, which in turn leads to FOMO (fear of missing out) among other potential customers. .
Related: The 15 Most Popular Online Payment Solutions
3. Use email effectively
While there has been a lot of talk about how email has gone out of fashion, it still remains high on the lists of the most effective channels through which businesses can engage with their customers. According to a study by Forrester Research, although digital marketers spend around 17% of their budget on email, it contributes 24% of revenue, making it a significantly higher return on investment. than many other channels.
To get the most out of your email marketing efforts, it’s important to go beyond just delivering emails to your list. Start by segmenting your list based on various factors such as how customers / prospects were acquired, their search history, if they added any items to their cart, then email them back. according to their specific characteristics. The more details you can get, the more personalized the emails will be and the more likely they are to convert recipients.
Ultimately, marketing will be one of the main differentiators among the treasures of start-up ecommerce businesses across all industries. Without being visible to customers, there will be no sale, regardless of the quality of the products. By using these strategies to find and connect with potential customers where they spend their time, you’ll be well on your way to building the lasting connections needed to acquire and retain loyal customers.
To run your business successfully, you need to generate new leads and at the same time maintain the current audience. Therefore, companies invest a lot in their marketing campaign in the hope of attracting new customers to their business. But, the effectiveness of the marketing campaign is not 100%.
Of all the impressions that marketing campaigns have made, only a handful of audiences actually convert. This is where the concept of customer acquisition cost (CAC) and cost per acquisition (CPA) is invented.
If you operate an e-commerce business, these two metrics play an important role in determining your business’s income. To find out how businesses are using these two metrics for decision making, check out this.
What are the customer acquisition costs?
The customer acquisition cost is the total cost invested by the company to acquire a new customer. It typically includes the following:
Cost of advertising.
Salary of traders.
Cost of the seller.
Calculating your CAC really helps you get a number that defines your marketing investment and ensures that you are making the right business decision. If you are wondering why calculating CAC is important, then think about it, the cost of acquiring a customer is more than what you can get from the customer; your business is going to close its doors soon.
Customer acquisition strategies for sustainable growth
As traditional CAC strategies such as aggressive ads and discounts become more expensive, you need to find different ways to reduce the cost of CAC and reorganize the financial flow of the business.
1. Customer recommendations
You might not be aware that there is no better customer acquisition tool than your current customer. However, with the digital platform, most people have an online presence and take online suggestions more seriously than other forms of suggestion.
Therefore, if you are successful in convincing your customers to recommend your business to others, you will see sustainable growth in your business.
2. Brand communities
Today people want to be treated like someone special. And instead of being approached by traders to sell their products, they want to be treated as if they are part of the community. That’s why brands invest their time and energy in building communities to interact with their audiences.
Brand communities provide an excellent platform for the company to sustain its activity. The more members you have on the community page, the more members find your business credible and want to join the community.
What is the cost per acquisition?
Cost per acquisition is commonly referred to as cost per share in the market. This is a cumulative cost of the personalized chat action and converting to paying customers.
Unlike any other marketing metric, CPA is a financial metric used by marketers to measure impact on revenue. The CPA uses the following marketing materials:
Content Marketing: How to Reduce CPA
How to reduce the CPA?
Most marketers plan to grow their business by maximizing traffic. But forget about a simple strategy that can instantly increase business revenue, optimizing costs.
Here are some best practices that will help you reduce CPA.
1. Landing page optimization
You need to understand that your landing page is one of the key nodes in your marketing campaign. It’s the first thing your customer sees after clicking on your ads. Therefore, optimizing your landing page will ensure that most of the customers end up converting to paying customers.
2. Payment optimization
The average rate of abandonment of purchases at the checkout is 68%. And the main reason for dropping out is the hidden costs. So if you can optimize your check-out phase by keeping everything transparent, you will be able to lower the CPA.
Retargeting is a method of targeting the same customers who have bounced off your website. Your team should closely monitor website traffic to ensure that every customer is better served. Even if the customer has bounced off your site, you should try to contact them.
To take with
So much for this article. We have tried to keep everything as concise as possible to be easy for you to understand. Yes, you may find that some information is not listed here, but it was just baggage information. If you want to know more about CAC and CPA, contact us.
The digital lifestyle accessories brand pTron has launched its new brand campaign called #pTronEveryday, with actress Pooja Hegde. Following the actress’s announcement as brand ambassador, pTron unveiled its very first campaign featuring Hegde. The #pTronEveryday campaign showcases its wide range of new-age audio and lifestyle gadgets designed for millennials.
Hegde took advantage of his social networks to launch his ambassadorial journey with the “#pTronEveryday with Pooja Hegde” campaign. The campaign film displays the visual and the clean style of the actress. With carefully designed products for new-age Indian youth, Hegde’s modern patron energy resonates with the brand’s key message of trust.
Samsung has announced Alia Bhatt as the face of foldable smartphones …
Hegde said: “pTron means to live life aloud. With affordable and accessible products for everyone, yet futuristic and aesthetically modern, pTron has become an important choice of new-age India and is gradually becoming the country’s most preferred digital lifestyle accessories brand. I really enjoyed working with the team for the new campaign and look forward to this exciting journey with pTron to #BeLoudBeProud. The new campaign represents the spirit of the millennial generation, being fearless and confident. Pooja perfectly embodies what the brand stands for, ”said Ameen Khwaja, Founder and CEO of pTron.
Fatmen Advertising unveiled Firstcry’s latest campaign titled “Fussy Is Fantastic”. The multimedia branding campaign attempts to support and greet the restlessness of new age mothers, an aspect often criticized by society.
The 2 minute ad shows a variety of situations where mothers are labeled difficult for insisting on certain things. Whether it’s a mother telling her son to throw the trash in the trash, or a new mother berating society’s help for ringing the doorbell, all situations end with people. mentally calling mothers picky and judging them to be so. Some situations also include family members of mothers / expectant mothers.
The ad culminates with the message that mothers being picky about their children and their environment ultimately result in happier children with a “fantastic” future.
Watch the ad here –
“After wrapping up a decade that made FirstCry the largest baby and kids retailer in Asia, it was important for us to go beyond the category narrative and take a broader brand position. A position that was not only true to something we believed in, but also resonated strongly with the millions of mothers who made the brand what it was, ”said Anuj Jain, business leader and vice-president. senior president, FirstCry.
Rishabha Nayyar, Head of Strategy at Fatmen, said: “We met the hero of our story not in a focus group, but in our own homes. We called her the “Maman Fussy”. She refused to take anything for granted when it came to her child. From diet to play, clothes to values, safety to sleep, she took care of a million seemingly small little things to make childhood perfect. While every commotion for her was an act of responsibility, the world around her called it paranoia, giving her parenting style many not-so-sweet names – rude, emphatic, crazy, helicopter, gloomy, over the top. “
Watch Sandeep Goyal, Harish Bijoor and Ashish Tiwari discuss the nuances of momentary marketing and explain where brands go wrong …
“As a brand that believed that going into every detail of everyone and everything when it comes to your child is not extreme but great, we decided to support every mom by taking the position that ‘Fussy is fantastic “. In a world where the restlessness of mothers was discouraged, we would encourage it by talking and celebrating the good that comes from it. Every mom who allowed them to be agitated as they please,” he added .
“When we were pitching, we had a lot of smart concepts, but nothing really shone. My wife and I were new parents, and it frustrated me why we weren’t doing it. One night, before another round of pitching, my wife just broke down. It was as if she was fully there. I think that night, “smart” came out and “authenticity” came in. My team and I just made sure that we didn’t over-act that might rob the film of its authenticity. Even during production, Anupam and his team at Crazy Few went out of their way to keep the real sensation alive. In terms of casting, locations or even Anupam’s decision not to give it a conventional ratio aspect, everyone has done their best not to corrupt a beautiful thought. We hope we haven’t failed, ”said Ashwin Varkey, Creative Director, Fatmen.
Watch BE + with Ambi Parameswaran: conversation with industry leaders like Jasneet Bachal, Pawan Sarda, Siddhesh Joglekar
Automated marketing is about saving time and effort for e-merchants while optimizing the overall marketing strategy. By automating tedious and tedious tasks, company employees can focus on rewarding creative projects, while ensuring that these monotonous tasks are done correctly. Jorge Zuiga Blanco, a successful entrepreneur and marketing expert from Costa Rica, provides insight into the importance of marketing automation for better business operations.
When done right, the shift to automated marketing virtually guarantees that ecommerce businesses will increase their ROI, revenue, and overall growth, while also increasing staff job satisfaction. The benefits of marketing automation can be divided into two main categories: the benefits for your e-commerce store and the benefits that will be passed on to your consumers.
Regardless of their size, industry, or location, every ecommerce business should strive to improve their effectiveness and efficiency wherever possible. Using a marketing automation tool is a key way to achieve this. Ecommerce has been shown to experience a 14.5% increase in sales productivity, while lowering overall marketing costs by 12.2% when moving to automation.
Explains Zuiga, This increase in sales productivity is due to the increased availability of data, which translates into an overall improvement in online marketing efforts, allowing e-commerce businesses to find their ideal audience wherever they are. and target them with relevant messages in the most effective way. .
E-commerce businesses will benefit from lower marketing costs by optimizing the use of employee working hours. Without repetitive, mundane and time-consuming tasks, your marketing and sales teams can now focus on more creative and enjoyable tasks. And as an added bonus, by using your skills for tasks that really need them, your employees will experience greater job satisfaction, which in turn will lead to higher levels of staff retention.
For example, companies could easily automate a task like assigning and tracking leads. With marketing automation software, employees don’t have to spend their time tracking each and every lead and can instead use their interpersonal skills to cultivate bigger, more promising leads in a real way. This brings e-commerce businesses not only more leads, but better quality leads as well.
It takes time to launch an automated marketing campaign, maybe a few hours in the afternoon. However, that doesn’t even compare to the time and money your ecommerce business will save in the long run. Once an automated marketing campaign is fully operational, your business can send thousands of personalized marketing messages every day, on autopilot, while you sleep.
Automated marketing also makes it easy for you to organize the marketing efforts of your e-commerce businesses in the distant future, preparing and scheduling campaigns well in advance. We all know that the e-commerce industry is notoriously fast-paced for e-merchants, saving time can be of tremendous benefit.
By embracing marketing automation, Zuiga says, the time you save will be drastic, allowing you to direct your energy and effort towards important tasks that really require your attention.
One of the main benefits for e-merchants when it comes to automating their marketing efforts is the increased availability of data. Data is automatically accumulated on every aspect of your campaign. By analyzing this data, businesses can find out what works and what doesn’t and use this information to guide their overall marketing strategy.
Knowing exactly what is working in your business and what is not is extremely beneficial for online marketers because it means that all of your employees are responsible for the success or failure of their own work. By analyzing this readily available data, business decision makers can ensure that efforts are focused on the areas of the business that need improvement the most, while successful departments continue to do so. what theyre doing.
One of the most effective ways for e-merchants to use this data is to personalize their marketing efforts. With marketing automation, you can segment your audience and send relevant, personalized messages to individuals (rather than blanket spam to a large group). This in itself is a big step towards winning over and retaining customers.
Studies have shown that 50% of leads generated by businesses are qualified but not ready to make a purchase right away. Therefore, they need to be fed. Using the manual approach, it is almost impossible to properly nurture each of these potential customers, especially if you have a large contact base. Using marketing automation tools, you can automatically send Facebook follow-up messages, abandoned cart emails, and sales alert text messages, helping you convert all those customers to safety without no extra effort.
With marketing automation, you can ensure that your customers only receive highly personalized messages that they are truly interested in. And this highly personalized messaging goes well beyond addressing the customer by name. Customers expect brands to know not only their name, but also their history, age, purchase history, and even their likes and dislikes.
Another key point you need to know about your customers is where they are spending time online. Says Zuiga, With this information, you can reach your customers in the channel they prefer to interact with and avoid sending them spam, sending messages to inboxes they rarely visit. Understanding the preferred method of contacting your customers ensures that content is opened and read quickly.
Content can not only be relevant the moment it is sent, especially if it is something urgent like a flash sales campaign. It needs to be opened quickly to keep it relevant as it is read. Communicating with your customers through their favorite media is the most convenient way to do this. With irrelevant content resulting in an 83% lower engagement rate, ensuring that the message to the right person, on the right channel, with the right content is paramount for any online marketer.
About Jorge Zuiga Blanco
Jorge Zuiga Blanco is a leading e-commerce expert who has provided his services to growing organizations around the world. He has diverse industry experience to his credit, which gives him the ability to relate and contribute to business owners in a variety of markets. He has over 20 years in the e-commerce industry and over the past nine years has devoted his expertise and knowledge to helping executives and managers grow their businesses.
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There are countless benefits of running a business online, rather than in a traditional brick and mortar building. Having the right online presence will allow your business to cross borders, to access customers that could go global.
Whatever the business, from small local businesses to startups to mega-businesses, ecommerce marketing tools can help put your business on the map.
But before you can get started with building your online marketing presence, you need to decide which e-commerce marketing tool will best meet your business needs. Some tools may offer advantages over others, so choosing the right one for you is extremely important.
We’ve taken care of the hard part for you and listed the five best ecommerce marketing tools below, so read on to find out more about the tool that could completely change the way you do business.
Social media advertising
This is a big deal, and it’s probably the one you’ve heard of before. If you’ve used social media before, you know that it’s next to impossible to go awhile without seeing an ad for something. Large businesses, online stores, and even local businesses run their ads on popular social media sites with the goal of reaching as many potential customers as possible.
However, maintaining a social media presence for your business can quickly become tedious and stressful. Try using Facebook’s lead advertising tool, which allows you to quickly and easily populate lead information in an advertisement to target a specific demographic on social media.
This next one is a little less conventional but can still be extremely effective. Customer contact information is one of the most important things for a growing business, and there is a lot you can do with it. With EZ Texting, you can use their platform in different ways.
These marketing strategies include:
Event advertising: If you have a big sale going on at your store, for example, this can be an easy way to get the word out to customers. If your customers don’t know about a sale, how will they know they need to participate?
Coordination of your workforce: An easy way to contact your employees is to send bulk SMS. Almost everyone has a phone, and most people keep it with them at all times, so it will be difficult for them to miss your call this way.
Customer service: An easy way to alert customers when an order has arrived or to answer their questions is to use text alerts. Many customers may prefer to receive communications via SMS rather than over the phone or in person.
These are just a few ways to use SMS ecommerce tools, but there could be plenty more apps we haven’t covered. Sky is the limit!
Email marketing is another major method of ecommerce marketing that can easily get the word out to a large customer base. It has often been said that the most effective way to convert leads into customers is through email, and this is still true today.
Email has been compared to other social media posting methods and has much higher click-through rates. This means that instead of letting most people scroll through your ad, they are much more likely to click on links included in the email. This could be a link to your website, or maybe to another platform to view other advertising material.
Another advantage of using email as an e-commerce tool is that it is easy to follow. There’s a lot to track in email campaigns, including click-through rates, open rates, transfers, bounces, and more.
With Google Ads, you can put your ad directly in the search results of a google query. Users will see these ads before actual results and appear to your target demographics based on keywords, location, or other factors.
The majority of consumers will do some research online before making a purchase, whether they are looking for reviews, or sifting through several online stores that all sell the product they are interested in. This is why getting your ad showing up in search results can be such a boon to your business’ customer growth.
Overall, this can be a very effective method of increasing exposure for your brand and products. In addition to the great chances of success, you only pay for the real results!
SEO Marketing Tools
Search engine optimization can often be the difference between a successful online presence and a failure. Having a “good SEO” means that your business website is configured to appear at the top of the search results list when certain keywords are searched on Google. Because hardly anyone clicks on search results that appear a few pages below the top results, SEO is more important than ever.
SEO can help drive a lot of traffic to your site if done right, which in turn will naturally generate more customers. And this does not apply only to online stores, but also to physical stores. Many phone users are more likely to visit a local store after doing a quick research on it first.
With improved visibility in search engines, namely Google, your business will gain more attention and have a better chance of turning visitors into customers. This is the real power of SEO marketing.
In today’s business environment, there are countless ways to market your store or product, but it can be difficult to decide which marketing tools are right for you. Hopefully, the five ecommerce marketing tools we’ve listed above will give you a head start in choosing the right one.
Remember, with so many options out there, don’t be afraid to try a few and see what works. What may work well for one business may not work at all for another. But with a little patience and know-how, you will become an ecommerce marketing expert in no time!
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Mr. Edwyne Fernandes
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VEGA, the leading brand of personal care devices and beauty care accessories in India, has launched new campaigns promoting their 3 in 1 hairdresser in the category of personal care devices and hairbrushes in the line of beauty care accessories, featuring their brand ambassador Ananya Panday.
Conceptualized by Leo Burnett, the films showcase the product features of the 3-in-1 hairdresser and the assortment of hairbrushes, while heightening their perceptibility to the public.
The movie shows Panday effortlessly styling her hair and displaying three distinctly different straight, curly and curly styles using the VEGA 3 in 1 Hair Styler. to achieve the perfect hairstyling goals with just one hairdresser.
With Shraddha Kapoor, the campaign revolves around ‘Tell MyGlamm what you want’ …
The hairbrush campaign shows that Panday meets the daily hair brushing, grooming and styling needs, while showcasing the different types of hairbrushes that best meet individual hair care needs. Campaigns will be delivered on digital media including YouTube, social media, e-commerce and OTT platforms.
Eiti Singhal, Marketing Director – VEGA Industries, said: “By further strengthening our equity, we are launching new advertisements for the hairdresser and 3 in 1 hairbrushes which are aimed at young people and intend to seasonally adjust our brand so that Generation Z and Generation Y experience the joy of hairdressing as well as the notion of hair care. The unique 3 in 1 Hair Styler is one of a kind in the category of personal care devices and ties the proposition of straightening, crimping and curling hair into one. “
“Vega, as a brand, is redefining home style in India. Our campaign highlights that Vega products are not just for daily hair care and styling, but are products that make everyone, man or woman, really love their hair. . And who better than Ananya Panday who is herself a style icon to share this message. Rajdeepak Das, CEO and Creative Director – South Asia, Leo Burnett.