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July 2021

Weikfield Beats for Kerala with New Multimedia Campaign, Marketing & Advertising News, AND BrandEquity

By Campaign marketing No Comments
Weikfield Foods has unveiled a multimedia campaign with the aim of aggressively expanding its business in the Kerala market. The Pune-based FMCG company is now looking forward to doubling Kerala’s contribution to all of its sales in India.

The company unveiled a TV campaign covering major Malayalam TV channels and launched its #SimpleYetAdipoli campaign on digital media to connect with Keralites. The idea for the #SimpleYetAdipoli campaign came from the roots of Kerala. Adipoli means incredible in Malayalam, a term often used to describe something delicious.

DS Sachdeva, CEO of Weikfield, said: “We are looking to double Kerala’s contribution to our overall sales over the next 12 months. We had some setbacks in the market which we resolved and now we are also investing to create brand appeal. Apart from television, we are investing significantly in digital media. Our #SimpleYetAdipoli digital campaign, which has been uploaded to top social media platforms, has been designed with Keralite-unique thought in mind and relevant to Weikfield. “

The advocacy challenges the Cable TV Act for its fundamental rights violations …

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Namogoo acquires Remarkety, an e-commerce marketing automation company

By Ecommerce marketing No Comments

Remarkety provides retailers with highly intelligent and personalized email and SMS campaigns to engage online shoppers. This will be Namogoo’s second acquisition in just over a year.

Namogoo, the Continuity of the digital journey Platform, today announced the acquisition of Remarkety, a leading provider of data-driven marketing automation solutions. This is Namogoo’s second strategic merger-acquisition after the acquisition of Personali in early 2020.

Acquisition of Remarkety, an eCommerce Marketing Automation Company Serving Over 500 Global Brands, Will Enable Namogoo to Provide a Comprehensive Offering Continuity of the digital journey by engage customers with hyper-personalized multi-channel experiences on and off site. The acquisition will also allow Namogoo to enter the SME market in which Remarkety is well established, further strengthening the company’s strategy of serving brands of all sizes.

Namogoo enables retailers to shape the digital customer journey for every shopper by determining their intention in real time, delivering the right one-on-one experience to get them to buy, while ensuring that distractions go. Namogoo will now add hyper-targeted SMS and email campaigns to its solution, pushing customers into action.

“Remarkety’s product is a perfect fit for our platform, helping us provide retailers with the tools they need to deliver unstoppable customer journeys,” said Chemi katz, CEO and co-founder of Namogoo. “The addition of Remarkety’s unique technology allows us to provide brands with multi-channel experiences, engaging shoppers wherever they are in their journey.

“We are thrilled to join a company that shares our vision for the future of e-commerce,” said Guy Harel, CEO and co-founder of Remarkety. “With Namogoo, we have the resources and proprietary technology to take email and texting to the next level with personalization of predictive intent. The synergy between products and companies is truly amazing and will allow us to quickly deliver value to retailers around the world, ”added Joel presman, Remarkety GM and co-founder.

“With the acquisition of Remarkety, our second in just over a year, Namogoo continues its goal of hyper-growth through the addition of new solutions and technologies that deliver maximum value to our customers,” said the technical director and co-founder Ohad Greenshpan. “We plan to continue to enter new markets by pursuing additional acquisition opportunities that serve our vision. “

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4 Proven Strategies To Optimize Multichannel Ecommerce Marketing Campaigns

By Ecommerce marketing No Comments

Serving ecommerce ads is tough enough when you have multiple campaigns, with dozens of ad variations in each, on a single platform. Add another channel (or three) and you’ve got one hell of a beast to fight!

While individual ad platforms offer optimization capabilities, they don’t offer the level of control that many digital marketers require. Inconsistencies between ad channels – along with the challenge of determining attribution – make it especially difficult to invest in ads with the confidence that your time and money is well spent.

These inconsistencies create one of the biggest problems we face as online marketers as we spend hours a day struggling with spreadsheets and analysis – and that’s before we even have to. scratch the surface of A / B testing, audience targeting, or creation and copy.

Recently, I reached out to a handful of ecommerce experts to get their thoughts on the challenges and strategies they have found helpful in optimizing multi-channel ecommerce campaigns.

Here’s what they said:

1. Use UTM tags

While it might seem incredibly obvious, you would be surprised at how often UTM tags are underused.

“Not using UTM tags makes it very difficult to understand the medium that returns traffic to your site, which affects the clarity of understanding of the medium you need to focus on and scalability,” says Mina Elias, Founder and CEO of e-commerce site MMA Nutrition. His proven recommendation to consistently use UTM beacons to test “one variable at a time” will become all the more important in understanding where your quality traffic is coming from, as Pixel data is lost and cookies become a thing of the past. .

2. Develop a 360-degree omnichannel strategy

Your customers spend more than 6 hours a day online: researching, on social networks or reading content.

To truly engage with your base and find the best way to reach them, you need to “understand the whole customer journey from the customer’s point of view, instead of the ‘channel’ view upside down,” notes Alex Genov, responsible for customers. Search at Zappos.

“It is therefore essential that companies take into account all platforms and all channels when creating their marketing plan, including online, in-store, on mobile and on social networks”, notes Alice Chang, founder and CEO of Perfect Corp. Don’t forget to check out some of the alternative platforms to Facebook and Google. “There are a lot of undervalued real estate listings on platforms that aren’t used as often, such as Bing, Reddit, TikTok,” recommends Anthony Lee, Amazon subject matter expert at Canopy Management. “Find a platform that is off the beaten path and start running ads on your Amazon listings.”

3. Don’t stretch too many channels

At first glance, an omnichannel strategy seems like the right approach, but it could easily backfire. You’ll never be on all the proverbial park benches, so you need to prioritize. Avoid the temptation to jump on the next new “shiny” object, just because it sounds exciting.

“Go where your customers are. Just because an advertising platform like TikTok is hot and trending right now doesn’t mean your brand has to be there, ”says Duane Brown, CEO and Chief Strategy Officer at Take Some Risk, Inc.“ Your brand must spend time on channels you can own, be profitable, and serve your customer base.

While you want to be where your audience is, you need to grow gradually. “Start on one channel, then expand to others. Don’t try to scale 3 channels at the same time, ”said Kevin Indig, SEO director at Shopify. Even if your customers are on a particular channel, don’t start trying to be there if you can’t devote the time and resources to develop it properly.

4. Take advantage of cross-channel optimization tools

While many marketers still struggle with spreadsheets and 20 tabs open at once, there are solutions that can help with optimization. “Use tools that aggregate your data so you can analyze it, ask the right questions and tailor your strategy,” suggests Stefan Chiriacescu, founder and CEO of eCommerce Today. “The days of managing the channels separately are long gone. “

“Analyzing performance data on a 100% comparable basis across different advertising platforms is virtually impossible for us today,” notes Brendan Hughes, CEO of Optily. “This is why platforms like Optily have doubled their offer of algorithmic analysis and predictive modeling to identify investment opportunities. This type of solution saves marketers significant time in analyzing, interpreting, and implementing complex data point based changes across multiple platforms.

Want more cross-channel ad optimization tips?

Brendan Hughes recently published Accelerating the Growth of Ecommerce, which is a how-to guide for ecommerce marketing. It discusses the most effective advertising framework, the challenges of measurement and attribution, and technological solutions that save time and money. Paperback and Kindle versions are available on Amazon or you can download a free copy here.

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