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April 2021

Search Engine Marketing Specialist at Elemental Web Solutions

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Elemental is recruiting! Calling all SEM maestros! If you are looking for a new opportunity and want to be part of a tight-knit team, keep reading …

At Elemental we see ourselves as family, if that sounds a bit like home, great!

  • Are you a Google Certified SEM Expert with at least 5 years of experience? Awesome!
  • You are able to conceptualize what you do and you are sure to make smart decisions for our business.
  • You are a master at risk assessment – you know the difference between changes that can greatly hamper the progress of a website and changes that can move the needle forward.
  • You love to get involved! Whether it’s creating a new case study, writing a blog post, or researching the latest trends, you’re always ready to dive in and help where you can.
  • You are organized. Updating project management tools or using good old spreadsheets isn’t a problem, because with everything going on around you, how could you not be.
  • You thrive under pressure. Strict deadlines? No problem!
  • You are a sociable person with superb interpersonal and communication skills.
  • You are someone who lives and breathes SEM, it is not just a job for you.
    You have an understanding of the types of B2B and B2C campaigns.
  • Very good understanding of ecommerce ads, tracking and reporting.
  • Knowledge of the following platforms: Google Ads, Analytics, Tag Manager, Merchant Center, Search Console, Facebook, LinkedIn, Twitter, Pinterest and Instagram.


  • Keyword research.
  • Maintain and optimize website content on various CMS platforms.
  • Develop and implement link building strategies.
  • Perform audits with recommendations as results.
  • Stay ahead of the latest SEO trends and implement measures to mitigate the effects of major algorithm updates.
  • Work closely with the development team to ensure SEO best practices are properly implemented on newly developed sites.
  • Recommend changes to website architecture, content, links, and other factors to improve SERP positions for target keywords.
  • Monthly SEM performance reporting.
  • Implementation of Tag Manager.
  • SEO performance and Search Console management experience.
  • Interact with clients to better understand their business and suggest SEM strategies.
  • Work with tools like Hotjar, make recommendations based on the results.
  • Design pitch / proposal documents and cost estimates for clients for internet marketing services.
  • Design and manage internet marketing campaigns for internal accounts and clients.
  • Implement SEO analysis, strategy, recommendations and updates for clients and internal projects.
  • Monitor the results and performance of SEO strategies on an ongoing basis.
  • Generate reports for campaigns and provide insightful analysis and recommendations.
  • Participate in content marketing and social media activities.
  • Perform customer service duties including customer meetings, customer calls and presentations.
  • Report to management on the progress of projects, strategies, industry trends and methods that can be implemented to improve the service offering and customer acquisition.
  • Provide in-house training related to SEO, Paid Search, Internet, and Content Marketing.
  • Carrying out general ad hoc tasks as required.
  • Manage internal customer and advertising accounts.
  • Must be able to deliver results (ROI) on campaigns.


We offer between R25 – R35k per month. Your salary will depend on your credits, skills and experience, we are negotiable if you are a perfect match for our company!


  • Show yourself, step up and own it! Most of all have fun!
  • Don’t just meet expectations, exceed them and be proud of them.
  • Add a personal touch to everything you do, we are human after all.
  • Arrive with a smile and leave with one too 🙂

Desired skills:

  • Google Ads
  • Google analytics
  • Tag manager
  • Merchant space
  • Search Console
  • Facebook
  • LinkedIn
  • Pinterest
  • Instagram

About the employer:


We love everything web and digital. We are a young (but experienced) team of designers, developers and marketers.

Our office is based in Table View, Cape Town. We have been operating for over 15 years, working with national and international clients, so you will be constantly exposed to clients who operate in a wide range of industries.

We believe in maintaining our STRONG culture, which is why we regularly host team events and spend some Friday afternoons playing music, playing arcade games and playing table tennis, while enjoying a cold brewski.

Employer and benefits:

Find out more / Apply for this position

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Social media marketing vs search engine marketing

By Search engine marketing No Comments

Internet and technological advancements have encouraged industries to promote their brands through digital means. For this reason, social media marketing and search engine marketing has been the most used strategy for promoting new products.

Companies are making considerable progress and growing thanks to digital marketing effectively. These tactics for sponsoring the best quality products and services are easily addressed to its targeted customers. Other than social media marketing and search engine marketing, there are many other strategies that could help organizations level up their products and make huge profits in the short term.

Before you start marketing procedures, it is important to consider the main differences and influences of social media marketing and search engine marketing. both marketing strategies have their distinguished impacts and server accordingly.

Today I’m going to tell you about social media marketing and search engine marketing by comparison means.

It will help you choose the appropriate marketing strategy that could effectively meet your goals.

Social media marketing

Social media marketing related to the use of social media to promote the company’s products and services to its target audiences.

It has several methods, and most companies use it for their fast brand recognition in target markets.

With the help of social media marketing, businesses could effectively market their products and services to specific audiences in seconds. He is the fastest methods to market the brand.

In addition, it also allows the company to engage directly with its customers.

Former clients to support good relationships with the company and new customers interact with the products and services radically. This way your business is able to focus and emphasize specific cultural values, mission and promotion style in order to attract huge short term customers.

It helps in generating massive traffic to the business site.

In social media marketing, brands mainly focus on emotional and intentional content to promote and market their services to their customers around the world.

Other than that, in social media marketing visual presentation is usual. Brands use pictures, video in order to pin up their services and their brand.

In social media marketing, is the target audience based on who they are? With social media marketing, brand influence improves if people don’t buy the product. They end up sharing and repost he in order to spread consciousness.

Some of them will buy the product and others will ignore it, but it might help attract customers. It’s fast compared to search engine marketing, but it’s better for influencing the target audience in the short term.

If a brand wants to grow quickly and wants to attract massive followers in the short term, social media marketing is one of the best approaches to serve. This will help attract more target audience instantly.

The target audience’s traffic in social media is not limited; more people will share and like the post, Brand reputation and progress will increase accordingly.

Your little post could attract a lot of audience to your site and you can profit from your success. Social media marketing has a wide commitment level with customers.

Search engine marketing

Search engine marketing is slightly different from social media marketing because it is a profitable strategy to promote new and existing products.

This helps improve search visibility on social platforms where customers search for desired products and services.

The deepest example of search engine marketing is displaying ads on several social sites for to encourage customers to use the products mentioning the potential benefits.

In this process, the marketing approaches are different because in search engine marketing the use of the promoted brand and trending keywords with low competition and high volume to market the brand.

This helps them rank their products and services at the top of search listings. When people search for something related to that offers products or services, they end up getting the most corresponding result. When the user clicks on it a d, then the brand has to pay for it.

It displays content full of efficient and demanding searches and associated keywords.

In search engine marketing, a long form of text is primarily used because it provides insight into reliability metrics for customers. It includes approximately 1000 To 1500 words because it is used to track the most used keywords and to make it easy for the user to search for the desired content.

In search engine marketing, target audience is prioritized based on what the audience thinks they are looking for and what could be doing it easy to meet their needs.

With the help of search engine marketing, customers are more likely to buy the services and products offered by the brand. In addition, when you click ads improves, the website is ranked in search results that improve brand performance metrics.

As a result, the brand could achieve remarkable credibility and reputation in the market with a valuable purchase. It is a time consuming procedure compared to social media marketing.

In this marketing strategy, there is a traffic limit as a website can support and serve a limited number public at a time. In the case of the high target, the traffic could lead to unwanted and negative consequences.

Search engine marketing has a low level of engagement, but it has high visibility factors which are favorable to to input a huge audience.

Social media marketing and search engine marketing are both good, effective, and useful, but both have their own advantages as a result. For effective and appropriate brand promotion, it is important to choose the appropriate marketing strategy and agency as between these two. Social media marketing is a short-term strategy, works on target audiences, focuses on emotional influence, and is free. At the same time, search engine marketing is the time taken, based on trending keyword research and displayed as paid ads across multiple platforms.

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