Add SMS to an e-commerce marketing mix
Text messaging can help e-commerce marketers engage and retain customers, but it’s not a replacement…
Monthly Archives: January, 2021
The “what” and “why” of search engine marketing
You have heard buzzwords like “search engine marketing” and “SEM” and you know they are…
Using TikTok for Ecommerce Marketing
TikTok is a newcomer to the social media world, having launched as A.me in 2016…
AI, Automation and D2C: Are These the Key Ecommerce Marketing Trends to Last After the Pandemic?
Mike Austin, CEO of Fresh Relevance, explains why AI, automation and direct-to-consumer strategies will be…
Glance Unlocks the Power of the Lock Screen in New Campaign, Marketing & Advertising News, AND BrandEquity
Glance unlocks the power of the lock screen in a new campaignGlance has announced the…
Ranbir, Alia Help Consumers Reinvent Their Fashion Quotient With New Campaign, Marketing & Advertising News, AND BrandEquity
Ranbir and Alia help consumers reinvent their fashion quotientThe e-commerce marketplace Flipkart has launched the…
Search engine marketing works best with branding
To many search engine marketers, branding seems like something other types of marketers are doing.Researchers…
Tech Talk with Jivox: personalization and e-commerce marketing
30-second summary: Between multiple devices, hectic lifestyles, ever-changing minds and the pandemic, getting the brand’s…