Among social networks, Instagram continues to stand out. With more than 800 million monthly active users at the end of 2017, Instagram is on track to reach one billion in 2018, more than double that of Twitter, WhatsApp and Facebook Messenger. For e-commerce merchants, Instagram is a place to share inspirational product images and engage with curious users.
Here is a list of tools for ecommerce marketing on Instagram. It includes tools to create and edit content, promote posts, track analytics, and drive sales. Most of these tools are free or have free plans.
Instagram Tools for Ecommerce Marketing
Instagram business tools. Instagram provides tools for businesses to promote their brands and connect with consumers. Set up your business profile on Instagram, serve and manage ads, and even promote posts right from the Instagram app.
Disposition. Use Instagram layout to create unique layouts by remixing photos. Choose photos from your camera roll or use the built-in photo booth to take instant photos and instantly view them in various combinations. Choose the layout you prefer and then edit it to personalize it.
Boomerang. With Instagram’s Boomerang, create captivating mini-videos that loop over and over. The app takes 10 photos and stitch them together. Share your videos on Instagram and Facebook right from the app, or share them later from your Camera Roll.
Hyperlapse. Create cool time-lapse videos with Instagram’s Hyperlapse. When you shoot a video with Hyperlapse, your footage is automatically stabilized to smooth out any bumps and give it a cinematic feel.
VSCO. VSCO is a photography application and a social network. Use its photo editing and journaling tools to share your unique perspective. Get inspired by content curated by the VSCO team, as well as stories told by other community members. VSCO X, an invitation-only subscription service, can enhance your creativity by accessing VSCO’s comprehensive library of presets, enhanced creative tools, educational content, and the latest features.
Enlight Photofox. Enlight Photofox is a photo editing app with a variety of advanced features, from layers and blend modes to special effects, brushes, fonts, tone adjustments, movies, black & white and duo presets. Overlay images and create double exposures and surreal art.
More. Over is an application for adding text to images. Add captions, change fonts, play with fun filters, and energize your designs with blending and masking tools.
Cloth. With Canva, design content images with millions of photos, vectors, and illustrations, or upload your own. Edit images using predefined filters or use advanced editing tools. Use free icons and shapes and get access to hundreds of fonts.
Repost. Repost for Instagram makes it easy to repost your favorite photos and videos to Instagram while giving credit to the original Instagramer.
AutoHash. AutoHash uses artificial intelligence to find the best hashtags for your Instagram photos. Select a photo and instantly get the best hashtags you need. AutoHash lets you save your favorite hashtags and then add them with one click.
Hash tracking. Hashtracking provides detailed analytics on Instagram and Twitter. Track, view and share hashtag data in real time. Archive reports for later use. Identify users, content and key topics. Plans start at $ 50 per month.
Later. Later, allows you to schedule Instagram posts to be published automatically. Schedule photo, carousel or video posts. Manage multiple Instagram accounts in one place. Plan your Instagram feed using drag and drop. Posts are sent to your phone at the right time for posting on Instagram. Premium plans start at $ 9 per month.
Amortize. Buffer is a platform for scheduling posts and analyzing performance. Schedule posts for all of your social accounts quickly and easily, and Buffer will post them automatically from your post calendar. Manage all your social media accounts in one place. Premium plans start at $ 99 per month.
Social push. Sprout’s Instagram integration includes planning, publishing and engagement tools, as well as access to analytics. Schedule and schedule posts, monitor hashtags and placements, and respond to comments. Plans start at $ 99 per month.
SocialInsight.io. SocialInsight.io is an Instagram marketing platform. Schedule posts, analyze results, identify and manage subscribers, etc. Receive weekly and monthly reports via email. Plans start at $ 29 per month.
Minter.io. Minter.io is a tool for tracking performance on Instagram. Measure the growth of your audience. Find out which of your posts and stories resonate the most with your audience, when your posts get the most likes and comments, and which hashtags trigger engagement. Plans start at $ 20 per month.
INK361. INK361 is a free tool for actionable Instagram information. Display your profile, engage with your audience, and see how your brand is performing on Instagram. View statistics for your posts, hashtags, likes and comments. Track subscribers and growth over time. Create custom circles to monitor content for specific accounts.
Like2Buy. With a Like2Buy gallery, your fans can read your stories and buy your Instagram feed. Connect your product feed, content, and automatically generate a link in your bio for consumers to shop. Contact for prices.
Have2Have.It. The Have2Have.It link directs your followers to a shoppable, curated page that looks the same as your brand’s Instagram feed. Have2Have.it directs subscribers directly to your website to complete their purchase. Contact for prices.
Eighty. With Foursixty, turn your Instagram content into shopping malls for your store, emails, blog and advertising campaigns. Showcase Instagram galleries in your product detail pages. Queue and upload your latest photos to Instagram, schedule content, and include links to buy. Plans start at $ 50 per month.