Simplilearn has announced the launch of its brand campaign, Ambition #CannotBeLockedDown. The campaign celebrates the inspiring spirit of individuals around the world who have steadfastly pursued their ambitions, even during the current global pandemic. This digital-first campaign will be launched on several digital, print and television platforms.
The theme of the campaign focuses on how ambition and determination can enable individuals to reach their full potential despite the challenges they face and to grow beyond the constraints of the present day. He encourages us all to seize the moment for our personal advancement and to find joy in a time of worry and uncertainty.
One version of the campaign features an NRI in America, highlighting how this is a shared experience for Indians at home and abroad. The campaign was conceptualized and executed in partnership with the Bluebot creative agency.
The 60-second brand film aims to inspire professionals to find a new perspective, a new idea of balance …
As part of the campaign, the company released three commercials highlighting the successes of aspirants who completed a Simplilearn certification program during the pandemic. The films depict the stories of three people from Seattle, Chennai, and Mumbai, respectively.
Despite being stuck at home, they manage to pass Simplilearn’s Bootcamp certifications to achieve immediate career success in the form of pay raises or the job of their dreams. The commercials bring out the joy each of them feels in achieving their ambition, with bouncy background music created by composer and music producer Michael McCleary.
Mark Moran, Marketing Director of Simplilearn, said: “As the lead online Bootcamp, we are happy to launch this campaign to inspire all of us not to give up hope and to dance towards success. We look forward to encouraging professionals around the world to continue to develop their skills, with the Ambition message #CannotBeLockedDown. “
Carl Savio, Creative Director and Founder of Bluebot Digital, said: “If the pandemic has taught us anything, it’s that the power of the human spirit is indomitable. Millions of professionals have shown courage and used this and the last year wisely to prepare for a better future with Simplilearn’s premier courses. This campaign is a testament to them and the brand. “
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As the world continues to face the challenges of the pandemic, businesses are now taking a digital approach. According to the annual SYNC Southeast Asia report from Facebook and global consulting firm Bain & Company, Southeast Asia’s digital commerce share increased 85% year-over-year this year. Nicole Miller (pictured), ecommerce marketing manager at Del Monte Philippines, said INTERACTIVE-MARKETING that she has seen “so much untapped potential” in the e-commerce space. “There is still so much room to grow and improve, especially since most Filipino shoppers are still used to shopping at brick and mortar stores,” said Miller, who is also a panelist. on INTERACTIVE-MARKETINGthe next Digital Marketing Asia conference to be held from November 9 to 25.
As e-commerce has spiked due to pandemic-induced quarantines, Miller said the industry is “barely scratching the surface” for the amount of food and drink purchased online. As businesses are forced to adapt and go online, Miller is energized by his responsibility to bring Del Monte’s products into the e-commerce space. She joined the company last November and says Del Monte still has a lot of work to do to market their official flagship stores to Shopee and Lazada. The reason is that other FMCG companies have a longer e-commerce presence than Del Monte and, therefore, a head start in the e-commerce space.
Some of the e-commerce opportunities that excite him include building direct-to-consumer channels and developing robust omnichannel capabilities. Miller added that brands can also interact with and potentially monetize relevant online social communities. While all of this is easier said than done, Miller said ecommerce is definitely here to stay and “continues to get more and more dynamic.” “It will certainly never be boring,” she added.
While she appreciates the exciting nature of the e-commerce industry, Miller said her entry into this space was “a happy accident.” Prior to Del Monte, Miller had the opportunity to lead and manage marketing campaigns with Shoppe Philippines. She was with the company for a year, and Shopee’s scale and speed gave her a crash course in the inner workings of an e-commerce giant. “Shopee has also placed me in roles to make a positive change in the online shopping experiences of customers and brands,” Miller said.
While at Shopee, she led marketing planning, execution and analysis for key programs such as ShopeePay; special free shipping, an income-generating sales program; and the Welcome Series, a new user acquisition initiative. She also led a team responsible for planning and analyzing campaigns for brands to drive growth through strategic marketing solutions. “This ultimately became a stepping stone for my current role where I was leading e-commerce marketing for Del Monte Philippines,” she added. Miller also worked as a Senior Strategic Planner at Ace Saatchi & Saatchi and Marketing Director of Charlie’s Hangar Surf Hostel.
When asked about approaches to ecommerce, Miller said it kept it simple because it is a hybrid of both a sales channel and a branding platform. “Maximize it as such to create seamless consumer experiences with your brand that have a direct and instant connection to generating sales,” she added.
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Future Market Insights recently published a market research report on Global AI Tools Market for Content Automation. The study presents a detailed analysis of the historical data, current and future market scenario for the AI Content Automation Tools market.
The report presents an in-depth analysis of the main growth drivers and trends that are likely to impact the market in the coming years. With the adoption of cloud computing and artificial intelligence, the technology sector is expected to experience healthy growth during the forecast period. Growing competitive pressure and advanced digital transformation in the field of data analytics and artificial intelligence are expected to improve the growth prospects of the AI content automation tools market over the next decade.
According to the IMF report, changes in consumer behavior, robust product innovations and expansion of distribution networks continue to influence the growth of the content automation tools market. FMI analysts draw on unique research methods and comprehensive study of data on current and upcoming trends in the Content Automation Tools Market report and collect data from a wide range of primary and secondary sources.
Impact of COVID-19 on the Content Automation AI Tools Market
With the onset of COVID-19, the tech industry has had a significant impact. Disruptions in the electronic procurement and raw material supply chain have had a negative impact on the tech industry. However, the adoption of remote working has had a positive impact on the industry. The rapid focus on the integration of digital techniques and big data analytics in the IT services and technology sector should translate into good prospects.
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Key Questions Answered In The AI Content Automation Tools Market Report
How will the AI content automation tools market grow through 2031?
What are the major growth drivers and opportunities driving the growth of the market?
What are the recent technological developments in the content automation tools market?
What are the major competitive challenges and threats facing players in the Content Automation Tools market?
Which region is the most lucrative in the content automation tools market?
AI Tools for Content Automation Market: Competitive Analysis
The MFI Content Automation AI Tools market report provides a detailed analysis of the major players as well as emerging companies operating in the Content Automation AI Tools market. Some of the key players are:
Along with an in-depth SWOT analysis, the IMF study provides the strengths, weaknesses, growth prospects and product expansion within the players. The report also offers leading players with marketing strategies, recent mergers and acquisitions, and pricing strategy to gain competitive advantage in the industry.
AI Tools Market for Content Automation: Key Segmentation
Asia-Pacific excluding Japan
Middle East and Africa
Incisive regional market coverage offers more in-depth information on market performance in key regions, along with relevant graphs, figures, and a list of tables.
The content automation AI tools market has been segmented on the basis of solution and industry.
The content automation AI tools market is segmented on the core solution:
The Content Automation AI Tools market is segmented on the basis of industry:
Snap Inc, which operates the Snapchat photo-sharing platform, has launched the Indian part of its global marketing campaign titled “Open Your Snapchat”. The campaign aims to showcase the power of Snap’s camera and the platform’s ability to help connect with culture, e-commerce, and meaningfully engage with friends and family.
This multi-pronged marketing campaign launched globally on July 30 in the US, UK and Mexico. The localized launch of the campaign in India in Hindi, Hinglish and English is an attempt to create socially relevant and culturally contextual experiences with a hint of local humor. The integrated branding campaign will launch on all digital platforms and will include Snapcodes revealing dozens of AR lenses and custom designs.
‘Open Your Snapchat’ features a range of popular Indian phrases that introduce the viewer to Snapchat filters like ‘Daadi Cool’ lens or ‘Desi Munde’ lens or ‘Beta, Aunty Ko Dance Karke Dikhao’ lens.
Watch the campaign here:
Kenny Mitchell, Marketing Director of Snap Inc., said: “This is part of our global campaign to communicate the expertise we have gained with AR (augmented reality) filters and the ease of use. So while we have customized the campaign based on geography to include cultural and local nuances specific to that market, it is an invitation to fully delve into the world of creativity and AR by asking current members and future generations of Snapchat to open their Snapchat to unlock a world of possibilities and expressions through the camera.
In India, Snap has seen users engage with AR to celebrate cultural moments and festivals like Diwali, Holi, Pongal, Onam, Baishakhi among others and learn local languages through unique language lenses among many other local initiatives. . However, when it comes to India, the brand operates in a very crowded market where several competitors have adapted to the popularity of Snap to introduce their own version of features using AR filters. Mitchell believes that while the competition is tough, Snap’s superior camera and AR technology will serve him well, and this campaign aims to prove it.
Currently, Snap is expanding the team for various functions to support our community across India. These roles will help Snap advance local AR, Spotlight, partnerships, market development, sales, and creative strategy.
The campaign includes several 10- to 15-second videos that show the filter in question in use, with a call to action that simply says “Open your Snapchat”.
The TVC aims to send the message that fitness cannot be taken lightly …
MobiKwik launched its “Spend Now, Pay Later” campaign to promote its innovative BNPL product “MobiKwik Zip”. The campaign targets the people of Bharath, most of whom are neglected by traditional financial institutions and lack access to credit. The campaign educates users on the benefits of MobiKwik Zip.
Conceptualized and executed by GingerMonkey LLP, the campaign includes three films. Each film shows how a protagonist is stuck in a predicament of having insufficient funds to make payments. This is when MobiKwik Zip becomes part of the story as a solution, highlighting its various value propositions, including: ease of use, easy access to credit, and increasing the power of business. ‘purchase. The first ad that went live shows how MobiKwik Zip makes life easier by helping pay a big electric bill on time.
Upasana Taku, President, Co-Founder and COO of MobiKwik, said, “We strongly believe that BNPL for Everyday Payments (E-commerce, Grocery, Bills) is the only way to bring financial freedom to millions of Indians. This is the mission that lights our fire at MobiKwik. We are focused on meeting the unmet credit needs of Indians by combining the convenience of payments with the benefits of paying later. Through this campaign, we aim to raise awareness of MobiKwik Zip and educate consumers on how they can “Spend Now, Pay Later”. for their daily needs.
Abhishek Asthana, Creative Manager at GingerMonkey, said, “The campaign brief was clear enough, to break down the ‘Buy Now, Pay Later’ proposition to the target audience who are generally not eligible for credit due to an insufficient credit history. A Cash-strapped generation that doesn’t compromise on lifestyle is always in a dilemma: spend now or postpone the purchase until the next pay cycle. Working on this idea, we’ve picked out the best use cases where MobiKwik Zip could be a lifeline. that is, the communication had to be “Zippy”, for a product named MobiKwik Zip. We are confident that the campaign will resonate with the target audience and achieve the expected business results for the company. “
The brand’s latest cross-media ad campaign tackles the absurdity of paying …
A research study on the Content Automation AI Tools market analyzes and offers comprehensive research ideas on the market size of the Old and New Content Automation AI Tools market. With the estimated future possibilities of the market and emerging trends in the AI Content Automation Tools Market.
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The recent AI Content Automation Tools Market report contains a detailed analysis of this business space. According to the report, the market will gain ground during the forecast period, while also registering a decent growth rate and representing significant compensation.
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The AI Content Automation Tools Market report consists of a competitive study of the major Content Automation Tool Manufacturers that will help develop a marketing strategy.
Top Key Players industry are covered in the Content Automation Tools Market research report:
Google LLC and IBM Corporation
Explicit summary of the geographic landscape of the Content Automation Tools Market:
The Content Automation AI Tools market study provides a detailed analysis of the regional industry landscape. According to the report, the market is fragmented into geographies.
Vital information about the market share held by each region, as well as the sales accumulated by the regional markets, is displayed in the report.
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Distribute by product type, with the production, revenue, price, market share and growth rate of each type, can be divided into:
Social, mobile, analytics and cloud networks
Split by application, This report focuses on the consumption, market share and growth rate of the Content Automation AI Tools market in each application and can be divided into:
BFSI, Healthcare, Retail, IT and Telecommunications, Media and Entertainment and others
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UNext Learning has launched a multi-film ad campaign that seeks to reinvent traditional learning choices and address some of the current challenges in the higher education ecosystem by going online.
Advertising films with the slogan ‘Aapka Next, Aapka Right‘created by McCann Worldgroup highlights how today’s students can overcome the barriers of distance, accessibility, affordability and quality content.
Ambrish Sinha, CEO of UNext Learning, said: “Our commercials aim to allay concerns about improving access, increasing affordability, delivering quality content and pedagogy. good quality and improved outcomes for the learner community in the online higher education space. This message has been conveyed in an uplifting way through real-life scenarios to alleviate the stress currently associated with higher education choices. It also brings to life the sense of empowerment that UNext, as a technology platform, offers every learner – from college students seeking a degree to professionals seeking a career boost.
Dileep Ashoka, Executive Vice President and General Manager of McCann Worldgroup, said: “The strategy and creative work is aligned with this goal and seeks to highlight the many challenges faced by millions of students and provide a solution. . The stories are real and ingrained – located in the family setting, as higher education is something the family is involved in. We are sure these will connect and have the impact necessary to empower the student community and give UNext a solid launch.
Sambit Mohanty, Creative Director – South, McCann Worldgroup, said, “They say nothing can stop an idea whose time is right. This applies to UNext as well as to students who wish to enroll as they now have the freedom to pursue their studies at renowned universities without high threshold scores, financial or even geographic constraints. It is this transfer of power into the hands of students that our campaign beautifully highlights with the slogan “Aapka Next, Aapka Right”.
The commercials will mainly be shown on digital platforms and will also be shown on television during the India-England cricket series.
Edible oil brand Sunpure has launched a brand campaign called #EkRishtaShudhtaKa! featuring its newly named brand ambassador Sonu Sood.
With this association, the brand hopes to reiterate its core values of purity, care, honesty and reliability. Sood, which has become the most trusted brand in India for its work on numerous social causes, “resonates with Sunpure’s commitment to effecting positive change and creating a healthier ecosystem,” the brand says.
As part of this association, the first campaign celebrates the pure bond between a father and his daughter. The campaign, which airs in Hindi, Malayalam and Kannada, shows Sood playing the role of a responsible and caring father to a daughter who has lost her mother. Despite his own loss, he carried out his duties with great care and honesty, thereby earning the love and trust of his daughter. With emotional storytelling guiding the narrative, the video is a compelling watch.
Unlike most players in the category, who limit themselves to leveraging the mother-child bond to appease housewives, Sunpure went for a father-daughter duo with an unconventional narrative.
Anil Kapoor appears in a new campaign for The Sleep Company which aims to convey the science of sleep in a fun and original way …
Mannan Khan, Director of Sales and Marketing at Sunpure, said: “We are not only the top selling brand in South India in the category, but also the most trusted brand. As we seek to move the brand forward, it is our values that must take precedence. At the same time, having a familiar face that conveys the brand’s message is important in a cluttered media environment. Therefore, we wanted to have a brand ambassador who shares Sunpure’s values. It is our honor and pleasure to have Sonu Sood as our brand ambassador, given his relentless approach to helping people to the best of his ability, without expecting anything in return. Her commitment reflects purity of heart, honesty, a caring attitude and reliability, all of which resonate with us at Sunpure as we seek to build a strong and growing brand community.
Vijesh Vijayan, Head of Marketing and Brand Communications, said: “We wanted to lead with a campaign focused on authenticity. We wanted to show that it takes immense integrity to express caring, purity and honesty, and to gain confidence in the face of external challenges. This applies to individuals as well as to the brand. However, with great determination and the right intention, this is certainly achievable. So when Sood as the father of a young girl tries to succeed in tasks that were previously taken care of by his wife, we see him struggling at first, but ultimately succeeding. With the actor and philanthropist as our ambassador, we want clients to know that they can always count on us for our values, and at the same time, find the strength to meet their own challenges.
The product was launched in flavors of milk chocolate and caramel toffee …
The new brand campaign will be launched in all markets where Sunpure is currently present, namely Maharashtra, Karnataka, Kerala, Andhra Pradesh, Telangana and Tamil Nadu. In the coming days, we will see the actor running several brand campaigns as part of the new association.
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23 Aug 2021
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Opinions expressed by Contractor the contributors are theirs.
E-commerce has grown steadily over the past few years, gradually replacing traditional retail sales and becoming the default way most people (especially younger generations) shop for items. That’s until the end of 2019, when lockdowns around the world forced most people in and made physical retailing a rarity.
The pandemic has accelerated the adoption of e-commerce, with consumers purchasing $ 861.12 billion worth of merchandise from U.S. merchants in 2020 – a dramatic increase of over 44% from the previous year and the fastest annual growth. higher for at least two decades.
Obviously, any business that was not fully present on the Internet would have lost a significant number of sales during this period. Even if a business were to get a website up and running quickly, it would likely lack the marketing presence to maximize sales. The trend of e-commerce will certainly continue and every day brings new opportunities to optimize your strategy, bring your products to as many potential customers as possible and convert them into repeat customers to increase your results. Here are three tips to achieve this.
Related: 3 Ways to Surprise and Delight Your Ecommerce Customers
1. Implement social commerce
A lot of people live on social media these days, for better or for worse (an average of 1,300 hours last year, to be precise). This presents an opportunity for business owners to take advantage of advertising tools on major social platforms to make their offers to potential customers, but many people are numb to advertising and often simply won’t see them.
This is where social commerce comes in. This is a native ad designed to integrate seamlessly with the platform and look like another post (with legally required notices, of course). Posts also include interactive features that allow users to make purchases directly from the app.
This approach has two advantages. First, because the ads are discreet, people are more likely to engage with them and learn more about the product, which leads them to make the buying decision. Second, engagements (likes, retweets, etc.) with posts serve as social proof that encourages others (up to 71%, according to one study) to engage with the posts themselves – and even to make purchases. When properly implemented, social commerce functions as a cycle that constantly drives customers through the sales funnel and helps them stay safe.
2. Implement user-generated content
The content produced by your brand can have a very strong impact on a customer’s buying decision, but it will almost always be less than the impact that might be achieved when the customer sees your product approved by another customer. According to Salesforce, 54% of consumers prioritize online reviews and peer recommendations when making purchasing decisions.
One of the most famous user-generated content campaigns was Coca-Cola’s “Share a Coke” campaign which generated millions of photos of people with bottles bearing their names. Brands like Urad have also used customer testimonials with success. These campaigns tend to go viral more easily and serve to establish the idea that your product is used and liked by many customers, which in turn leads to FOMO (fear of missing out) among other potential customers. .
Related: The 15 Most Popular Online Payment Solutions
3. Use email effectively
While there has been a lot of talk about how email has gone out of fashion, it still remains high on the lists of the most effective channels through which businesses can engage with their customers. According to a study by Forrester Research, although digital marketers spend around 17% of their budget on email, it contributes 24% of revenue, making it a significantly higher return on investment. than many other channels.
To get the most out of your email marketing efforts, it’s important to go beyond just delivering emails to your list. Start by segmenting your list based on various factors such as how customers / prospects were acquired, their search history, if they added any items to their cart, then email them back. according to their specific characteristics. The more details you can get, the more personalized the emails will be and the more likely they are to convert recipients.
Ultimately, marketing will be one of the main differentiators among the treasures of start-up ecommerce businesses across all industries. Without being visible to customers, there will be no sale, regardless of the quality of the products. By using these strategies to find and connect with potential customers where they spend their time, you’ll be well on your way to building the lasting connections needed to acquire and retain loyal customers.
To run your business successfully, you need to generate new leads and at the same time maintain the current audience. Therefore, companies invest a lot in their marketing campaign in the hope of attracting new customers to their business. But, the effectiveness of the marketing campaign is not 100%.
Of all the impressions that marketing campaigns have made, only a handful of audiences actually convert. This is where the concept of customer acquisition cost (CAC) and cost per acquisition (CPA) is invented.
If you operate an e-commerce business, these two metrics play an important role in determining your business’s income. To find out how businesses are using these two metrics for decision making, check out this.
What are the customer acquisition costs?
The customer acquisition cost is the total cost invested by the company to acquire a new customer. It typically includes the following:
Cost of advertising.
Salary of traders.
Cost of the seller.
Calculating your CAC really helps you get a number that defines your marketing investment and ensures that you are making the right business decision. If you are wondering why calculating CAC is important, then think about it, the cost of acquiring a customer is more than what you can get from the customer; your business is going to close its doors soon.
Customer acquisition strategies for sustainable growth
As traditional CAC strategies such as aggressive ads and discounts become more expensive, you need to find different ways to reduce the cost of CAC and reorganize the financial flow of the business.
1. Customer recommendations
You might not be aware that there is no better customer acquisition tool than your current customer. However, with the digital platform, most people have an online presence and take online suggestions more seriously than other forms of suggestion.
Therefore, if you are successful in convincing your customers to recommend your business to others, you will see sustainable growth in your business.
2. Brand communities
Today people want to be treated like someone special. And instead of being approached by traders to sell their products, they want to be treated as if they are part of the community. That’s why brands invest their time and energy in building communities to interact with their audiences.
Brand communities provide an excellent platform for the company to sustain its activity. The more members you have on the community page, the more members find your business credible and want to join the community.
What is the cost per acquisition?
Cost per acquisition is commonly referred to as cost per share in the market. This is a cumulative cost of the personalized chat action and converting to paying customers.
Unlike any other marketing metric, CPA is a financial metric used by marketers to measure impact on revenue. The CPA uses the following marketing materials:
Content Marketing: How to Reduce CPA
How to reduce the CPA?
Most marketers plan to grow their business by maximizing traffic. But forget about a simple strategy that can instantly increase business revenue, optimizing costs.
Here are some best practices that will help you reduce CPA.
1. Landing page optimization
You need to understand that your landing page is one of the key nodes in your marketing campaign. It’s the first thing your customer sees after clicking on your ads. Therefore, optimizing your landing page will ensure that most of the customers end up converting to paying customers.
2. Payment optimization
The average rate of abandonment of purchases at the checkout is 68%. And the main reason for dropping out is the hidden costs. So if you can optimize your check-out phase by keeping everything transparent, you will be able to lower the CPA.
Retargeting is a method of targeting the same customers who have bounced off your website. Your team should closely monitor website traffic to ensure that every customer is better served. Even if the customer has bounced off your site, you should try to contact them.
To take with
So much for this article. We have tried to keep everything as concise as possible to be easy for you to understand. Yes, you may find that some information is not listed here, but it was just baggage information. If you want to know more about CAC and CPA, contact us.